Led strategy across various products that sit in the Google's APC vertical (Android, Play and Chrome), as well as their Small Business team.Helped develop the entertainment proposition for BBH LA, fostering partnerships with Hollywood talent to develop new types of creative work for brands. I also developed brand strategy for the E! People's Choice Awards and StockX.

Led the day-to-day strategic planning for SONOS, the wireless multi-room speaker company. Planned and executed a number of campaigns: including a major Apple Music partnership campaign and Play 5 launch.Led the day-to-day strategic planning for Guitar Hero, which Activision brought back after a 5 year hiatus.

Led day to day strategy on Team News, a multi agency WPP team, that ran the News UK business.News UK was one of the flagship accounts for Grey London and I worked on a huge amount of campaigns, many of which involved working in an agile and responsive way due to tight time frames. We won numerous creative awards during my time here, highlights include 2 bronze Cannes Lions and News UK winning 3rd most awarded business at the 2014 D&AD awards.

WPP's global leadership development programme, consisting of three year-long rotations in WPP group companies across different disciplines and markets, and then finding permanent home. Every year 10 graduates are chosen from over 3,000 applicants. I was lucky enough to be part of it.

Cut my planning teeth on Lloyds TSB and Danone. Led a number of small campaigns and was heavily involved in the rebrand of Lloyds Bank. Helped create and run a huge ethnographic study on the Bank's customers that created the platform for the new brand idea.