Hamish Mcpharlin is a Chief Customer Officer at Element Human. He possess expertise in media strategy, qualitative research, marketing, quantitative research, media research and 22 more skills. Colleagues describe him as "I worked with Hamish primarily on the IAB/Sky video formats effectiveness research that Decipher won the pitch for in 2009, but also know him from my time working at ITV when they carried out the Ad Innovations work. The video research was a particularly complex brief and we had a wish list as long as your arm but he really delivered on this project at every level. What really impressed me about Hamish was his understanding and passion for the research to be in a live environment, at the same time as being robust and negating any site, content, or creative effects. This was definitely the more difficult route to take (but the right one) and he didn’t shy away from this even though it meant that the project unexpectedly took the best part of a year! He also designed the creative for some of the brands who didn’t have newer formats running and we would have run into real trouble without this! The research won the IAB Europe Effectiveness award in 2011 and was also shortlisted for the AOP research effectiveness award 2011 which speaks volumes for the quality of this study. We’re also still taking this out to the industry now and so it has had real longevity which you don’t always find with research projects. To top it off he’s a genuinely lovely guy to work with and nothing is ever too much. I’d happily work with him on our projects again in the future." and "Hamish is an unique asset to any business. His combination of of technical knowledge, from HTML to Flash, and primary research background, enables him to concept and answer research briefs in remarkably innovative ways. His entrepreneurial and strong pitching skills, have enabled him to develop new revenue streams from existing clients while also bringing new clients on board, from across the TV, platform and technology sectors. Most importantly, he is an approachable and personable character, who generally enjoys what he does and people enjoy working with him. A great asset to any team"