Retail Media Company of Migros• Managing the design and implementation process of Mimeda’s all business development, product, adtech, technology, innovation, advertising operations.• Managing, leading and motivating new business, product and ad operations groups.• Setting the business strategy for Mimeda. Working with all Migros and Mimeda’s departments to excel digital, technogical and operational capabilities.• Responsible for tracking expense budget.• Responsible for the technology infrastructure management of the entire company.Product Development I Growth I PSM-1 I PO• Responsible for new product (Saas), innovation and technology, digital platform, sales channel development that will serve company strategies.• Responsible for the product features and contribute to the design, software development and testing processes.• Working in coordination with the inhouse and 3rd party development teams to complete the works in the product backlog on time.• Managing analysis studies, CX, UX and user stories processes for the improvement and development of all Mimeda's products.• Working on sprints of different development teams.• Analyzing the relationship of current and potential business models with technology.• Follow up of scope, benefit, source and quality of projects.• Working on 4 active projects (May 2023). Dataroom, our business intelligence SaaS product, was released in January 2022. Mibo, our ERP solution was releasef in March 2023. Also our best product which is called Mlink (retail media adtech) was released in November 2022.Adops I Digital I Performance Marketing I CRM• Executing objective driven ad process and strategies for maximize ROI and deliver our messages to the maximum audience at the right time with the right content.• Designing and developing 360° communication plans and CRM campaigns for brands and tracking the impact of the campaigns.• Identify the KPIs that brands need and generate analytical data to feed KPIs.

Retail Media Company of Migros• Managing the design and implementation process of Mimeda’s all business development, product, technology, innovation, content, digital platforms, advertesing (digital, performance marketing, instore, CRM etc.) operations.• Managing, leading and motivating new business, new media and ad operations groups.• Setting the business strategy for Mimeda. Working with all Migros and Mimeda’s departments to excel digital, technogical and operational capabilities.• Responsible for tracking expense budget.Product Development I Growth I PSM-1 I PO• Responsible for new product (Saas), innovation and technology, digital platform, sales channel development that will serve company strategies.• Responsible for the product features and contribute to the design, software development and testing processes.• Working in coordination with the inhouse and 3rd party development teams to complete the works in the product backlog on time.• Managing analysis studies, CX, UX and user stories processes for the improvement and development of all Mimeda's products.• Working on sprints of different development teams.• Analyzing the relationship of current and potential business models with technology.• Follow up of scope, benefit, source and quality of projects.• Working on 5 active projects (June 2022). Dataroom, our business intelligence SaaS product, was released in January 2022.Adops I Digital I Performance Marketing I CRM• Executing objective driven ad process and strategies for maximize ROI and deliver our messages to the maximum audience at the right time with the right content.• Designing and developing 360° communication plans and CRM campaigns for brands and tracking the impact of the campaigns.• Identify the KPIs that brands need and generate analytical data to feed KPIs.Digital Platforms• Managing the content of Migros’ digital channels such as Migros TV, Migros App, Egame Platforms, Youtube Channel and Instore Digital Screens.

• Managing all strategic media planning, advertising sales (digital, CRM and instore channels) and channel management functions.• Designed integrated marketing communication strategy for Migros brands.• Executing objective driven media plans and projects to maximize ROI and deliver our messages to the maximum audience at the right time with the right content.• Managing all performance marketing processes. Developing and monitoring campaigns and optimizing budget across multiple advertising platforms.• Managing the content of Migros’ digital channels such as Migros TV, Migros Mobile App, İyi Gelecek Elçileri, Egame Platforms, Social Media Accounts, Youtube Channel and Digital Screens.• Responsible for tracking marketing budget.• Managing all advertisement sales and after sales operation.• Creating into new communication channels & platforms.• Designing and developing 360° communication plans and CRM campaigns for suppliers and tracking the impact of the campaigns.

• Managing of all advertisement assets and special project sales of Migros communication channels (digital, CRM, instore).• Creating CRM and communication solutions for brands.• Responsible for whole process of MigrosTV and Migros mobile application; online marketing (digital advertising, UX/UI, SEO, SEM, ASO etc.), social media management, content management, content marketing, interactive content production, special applications, events, database integration and personalization.• Coordinate native advertising sales process for MigrosTV.com.• Responsible for advertising sales of Migros & Macrocenter instore network which includes 10 different points. Also we cover 2000+ stores and 3.5 million customers/monthly.• Responsible for owned 20 communication channels.• Designing 360° communication plans for brands' Migros Group campaigns including personal, digital and printed & alternative channels.• Creating and looking into new communication channels & platforms.• Designing and developing CRM campaigns for suppliers and tracking the impact of the campaigns.• Management of targeted campaign, CRM activities and development multi-channel CRM campaign designs for suppliers.

• Coordinate and execute Migrostv.com and Migros mobile application.• Responsible for whole process of MigrosTV; online marketing (SEO, SEM, social media, etc.), content management, content marketing, interactive content production, special applications, events, database integration and personalization.• Responsible for content and marketing management of Migros mobile application.• Devising strategies for MigrosTV and Migros mobile application.• Tracking KPIs and making improvements to MigrosTV and Migros mobile application.• Follow UX tests for MigrosTV and Migros mobile application.• Working with ATL/BTL/digital/content agencies, mobile operators and direct marketing firms.• Managing all owned personal channels such as SMS, MMS, ZİM, call center outbound, direct mailing, e-mail, sales slip, beacon, social media and mobile application.• Designing 360° communication plans for brands' Migros Group campaigns including personal, digital and printed & alternative channels.• Responsible for all channel marketing processes to suppliers.• Designing and developing CRM campaigns for suppliers and tracking the impact of the campaigns.• Management of targeted campaign, CRM activities and development multi-channel CRM campaign designs for suppliers.

• Ensuring customer loyalty for Migros Group customers• Decreasing customer churn rate and increasing customer satisfaction • Responsible from relations with suppliers• Responsible for the suppliers'​ campaign management and establishment of brand partnerships• Designing and developing campaigns for suppliers and tracking the impact of the campaigns• Management of targeted campaign, CRM activities and development multi-channel campaign designs for suppliers• Designing the campaigns with the 33 communications channels• Increasing rate of return and efficiency ratio per communication channel by applying effective campaigns• Designing and coordinating digital and mobile CRM activities and organizing of the real time marketing offers and campaigns for customers• Managing the suppliers'​ CRM budget and analyzing the efficiency of the utilization of suppliers' CRM budget

• SGK notifications of e-bildirge• SGK notifications of new and quitting employees• SGK notifications of medical visit operations• Follow-up of the employees movements in store • Inputs to the SAP HR of industrial relations processes• Relations with government agencies• Execution of levy interruptions• Execution of employee personnel rights• Execution of employee individual pension and insurance• Preparation of monthly ISKUR labor force report