Hamitcan Balci Email & Phone Number

Istanbul, TR

İstanbul, Türkiye

• Retail Media Company of Migros
• Managing the design and implementation process of Mimeda’s all business development, product, adtech, technology, innovation, advertising operations.
• Managing, leading and motivating new business, product and ad operations groups.
• Setting the business strategy for Mimeda. Working with all Migros and Mimeda’s departments to excel digital, technogical and operational capabilities.
• Responsible for tracking expense budget.
• Responsible for the technology infrastructure management of the entire company.Product Development I Growth I PSM-1 I PO

İstanbul, Türkiye

• Retail Media Company of Migros
• Managing the design and implementation process of Mimeda’s all business development, product, technology, innovation, content, digital platforms, advertesing (digital, performance marketing, instore, CRM etc.).
• Managing, leading and motivating new business, new media and ad operations groups.
• Setting the business strategy for Mimeda. Working with all Migros and Mimeda’s departments to excel digital, technogical and operational capabilities.
• Responsible for tracking expense budget.Product Development I Growth I PSM-1 I PO
• Responsible for new product (Saas), innovation and technology, digital platform, sales channel development that will serve company strategies.

İstanbul, Türkiye

• Managing all strategic media planning, advertising sales (digital, CRM and instore channels) and channel management functions.
• Designed integrated marketing communication strategy for Migros brands.
• Executing objective driven media plans and projects to maximize ROI and deliver our messages to the maximum audience at the right time with the right content.
• Managing all performance marketing processes. Developing and monitoring campaigns and optimizing budget across multiple advertising platforms.
• Managing the content of Migros’ digital channels such as Migros TV, Migros Mobile App, İyi Gelecek Elçileri, Egame Platforms, Social Media Accounts, Youtube Channel and Digital Screens.
• Responsible for tracking marketing budget.

Istanbul, Turkey

• Managing of all advertisement assets and special project sales of Migros communication channels (digital, CRM, instore).
• Creating CRM and communication solutions for brands.
• Responsible for whole process of MigrosTV and Migros mobile application; online marketing (digital advertising, UX/UI, SEO, SEM, ASO etc.), social media management, content management, content marketing, interactive.
• Coordinate native advertising sales process for MigrosTV.com.
• Responsible for advertising sales of Migros & Macrocenter instore network which includes 10 different points. Also we cover 2000+ stores and 3.5 million customers/monthly.
• Responsible for owned 20 communication channels.

Istanbul, Turkey

• Coordinate and execute Migrostv.com and Migros mobile application.
• Responsible for whole process of MigrosTV; online marketing (SEO, SEM, social media, etc.), content management, content marketing, interactive content production, special applications, events, database integration and.
• Responsible for content and marketing management of Migros mobile application.
• Devising strategies for MigrosTV and Migros mobile application.
• Tracking KPIs and making improvements to MigrosTV and Migros mobile application.
• Follow UX tests for MigrosTV and Migros mobile application.

Istanbul, Turkey

• Ensuring customer loyalty for Migros Group customers
• Decreasing customer churn rate and increasing customer satisfaction
• Responsible from relations with suppliers
• Responsible for the suppliers'​ campaign management and establishment of brand partnerships
• Designing and developing campaigns for suppliers and tracking the impact of the campaigns
• Management of targeted campaign, CRM activities and development multi-channel campaign designs for suppliers

• SGK notifications of e-bildirge
• SGK notifications of new and quitting employees
• SGK notifications of medical visit operations
• Follow-up of the employees movements in store
• Inputs to the SAP HR of industrial relations processes
• Relations with government agencies

İşletme Yüksek Lisans Programı (Mba), Mba

Yüksek Lisans (Master), Marketing

Endüstri Mühendisliği

Activities and Societies: HAS-EMK Yöneylem Araştırma Kulübü

Fen Bilimleri

Education record