Hammad Abbas Email & Phone Number

Toronto, On, Ca

Canada

Toronto, Ontario, Canada

Tier 1 Events, Consumer Credit Portfolio, Foundation, and Private Labels.

Pakistan & Afghanistan Region

 Spearheaded end-to-end bundle research (product, concept, & pricing) and successfully achieved overall bundle likability significantly higher than the competitor. Identified opportunities through occasion & motivation mapping and consumer insights by leading focus groups and shop-along to strategically position a CSD brand as the ultimate beverage partner in made adult socialization occasion. Liaised with FDA to secure record time approvals from local food authorities on branding, ingredient compliance and overall design and packaging elements, adding to overall efficiency of end to end processes. Managed weekly meet up routine with the bottler for commercial, supply chain, and in market POS execution planning by setting up project CPS and tracking mechanism on key deliverables. Analyzed retail audit reports by AC Nielsen in order to track daily sales and out of stock position for stills category to monitor key brand indicators, and share the insights with senior management for decision making.

Pakistan & Afghanistan Region

 Part of the 3-member core team for the biggest sparkling and the first ever citrus CSD launch in the region by the Coca-Cola Pakistan. Assisted in devising an integrated marketing communication plan to be broadcasted across all mediums. Responsible for execution of cohesive communication plan; TV, digital, OOH activations, road shows, and sampling drive. Created a dashboard for post-launch weekly sales analysis, geographical opportunities, and stock-out threats for smooth collaboration with supply chain and top management reporting. Liaised with the bottler and the agency to develop creative element designs, shoppers tool kit, and content for OOH, digital, and POSM.

Lahore, Pakistan

 Streamlined digitization process of Agricultural Growth Strategy and facilitated in optimizing components of value chain.  Successfully on boarded 15% of conventional farmers on digital platform initiatives in phase 1.

Pakistan

 Spearheaded workshops in collaboration with service providers for law enforcement agencies in order highlight the quantum of illicit trade and its impact on national exchequer. Project lead for “Illicit Trade in Cigarettes” annual report by Euro Monitor International; in direct correspondence with representatives to prepare report with approval from relevant government agencies.

Master Of Business Administration (Mba)

Bachelor Of Arts (Ba), Economics