As the Founder and President of Archer Webb, I lead a dedicated team that is passionate about connecting innovative consumer goods with the right retail channels to unlock growth potential and maximize market impact. Archer Webb is a premier consumer goods brokerage, focused on creating strategic partnerships and providing distribution solutions that align with the needs of manufacturers and retailers alike.In my role, I oversee all aspects of our business, from strategic vision to day-to-day operations, ensuring that we deliver on our mission to bridge the gap between remarkable products and the consumers who want them. With a deep commitment to helping brands succeed, I work closely with clients to develop customized strategies that drive measurable results.At Archer Webb, we offer a full suite of services, including:✔️ Market Analysis and Strategy: Providing data-driven insights to help clients navigate the competitive landscape.✔️ Distribution Network Management: Optimizing channels and logistics to ensure products reach the right audiences.✔️ Category Development and Management: Building and managing product categories that enhance brand presence.✔️ Sales and Marketing Support: Strengthening brands through targeted sales and marketing initiatives.✔️ Channel Development and Negotiation: Securing profitable placements and partnerships across retail sectors.With a proven track record, extensive industry connections, and a client-centric approach, I am committed to helping our partners thrive. Our team's deep market insights and innovative approach empower our clients with a competitive edge in a rapidly evolving industry.If you’re looking for a partner who can provide tailored, results-driven solutions in the consumer goods space, I’d be happy to connect. Let’s explore how we can bring your brand’s vision to life in the marketplace.

As a Division Manager for JUUL Labs Inc., I led the company's expansion into new markets and managed a team of sales representatives across multiple territories. I developed and executed sales strategies that drove revenue growth while ensuring compliance with regulatory requirements.My responsibilities included:🎯 Building and maintaining relationships with key stakeholders, including distributors, retailers, and government officials.🎯 Working closely with cross-functional teams to identify new opportunities and develop marketing programs that promoted brand awareness and customer loyalty.🎯 Launching new product lines, developing pricing strategies, and implementing new distribution channels.🎯 Developing training programs and sales tools that helped our sales team achieve their targets and deliver exceptional customer service.In addition, I completed Impact Selling Training with The Brooks Group. Accelerating Relationships training to develop and refine my team’s sales skills and build strong customer relationships.During my time at JUUL Labs, I achieved the following accomplishments:✅️ Growing the Ohio Division to generate annual ~15 million USD revenue.✅️ Serving as Captain of the Verifone Tiger Team, creating, documenting, and training the entire organization on implementing Enhanced Access Controls (EAC) on Verifone Point of Sale systems (POS).✅️ Acting as Commercial Field Lead for Cleveland Commercial Impact Test (CIT), creating a retail program to incentivize participation in enhanced Pricing, Presence & Promotion, which led to 7% volume growth during the program.During my tenure at JUUL, I exceeded revenue targets and contributed to the company's overall success. My ability to manage complex projects, develop effective sales strategies, and build strong partnerships makes me an asset to any organization seeking a skilled and experienced sales professional.

As a Territory Manager at Reynolds American Inc., I progressed from Territory Manager I to Territory Manager III and was responsible for managing a sales territory and driving revenue growth through effective sales strategies and account management.My responsibilities included:🎯 Developing and executing sales plans that exceeded revenue targets and increased market share.🎯 Building and maintaining strong relationships with key customers, including retailers and wholesalers.🎯 Conducting market research and gathering competitive intelligence to identify new opportunities.🎯 Collaborating with cross-functional teams to develop marketing programs and promotions that drove product sales.🎯 Providing exceptional customer service and support to ensure high levels of customer satisfaction.In addition, I completed Janek Performance - Critical Selling Skills and Janek Performance - Accelerating Relationships training to develop and refine my sales skills and build strong customer relationships.Throughout my time as a Territory Manager, I achieved several notable accomplishments, including:✅️ Growing the Vuse Vapor existing portfolio by 25% after taking over the market, leading to subsequent product line launches of Vibe & Alto exceeding revenue targets by above 10%.✅️ Exceeding revenue targets across all Focus Brands within my assigned territory.✅️ Growing the Natural American Spirit portfolio distribution from 60% to 90% throughout territory.✅️ Consistently outperforming revenue targets year over year by an average of 5%

As a Market Manager at GMR Marketing, I oversaw the development and execution of marketing campaigns and sponsorship activations for various clients across multiple markets. My primary focus was on driving brand awareness and engagement while ensuring a positive return on investment for my clients.My responsibilities included:🎯 Selling sponsorship programs to venues, which led to increased brand visibility and engagement for my clients🎯 Collaborating with cross-functional teams to develop and execute marketing programs that exceeded client expectations and drove measurable results🎯 Conducting market research and gathering competitive intelligence to identify new opportunities and stay ahead of industry trends🎯 Managing budgets and timelines to ensure campaigns were executed on time and within budget🎯 Building strong relationships with clients and vendors, resulting in long-term partnerships and repeat business🎯 Led a team of marketing professionals, providing training and mentorship to ensure their successIn addition, I completed training to become DISC certified by JS Consulting, as well as a train-the-trainer program on DISC for my staff. This allowed me to effectively communicate with and manage a diverse team of marketing professionals, while also helping them develop their own communication and leadership skills.During my time at GMR Marketing, I achieved the following accomplishments:✅️ Exceeded the goal of 75% of consumers added to the database being between the ages of 21-29 by 21% year over year, averaging 96% of consumers 21-29✅️ Achieved the lowest consumer cost in the nation at $2.12, which was $4.88 less than the target of $7 per consumer added to the database✅️ Achieved the lowest staff turnover rate in the nation for both 2012 and 2013

As a Tour Manager for University Pipeline Inc., I oversaw two major campaigns for our clients, Wing Street and AT&T. My responsibilities included managing logistics, coordinating with vendors, and ensuring that each event ran smoothly.For the Wing Street campaign, we executed a national roll-out of a new brand, which required us to coordinate events across multiple cities. I was responsible for managing a team of brand ambassadors and ensuring that they were trained to represent the brand effectively. Thanks to our efforts, the campaign was a great success, generating buzz and driving traffic to Wing Street locations nationwide.During the AT&T campaign, we were tasked with promoting the launch of the iPhone. I worked closely with our client to develop a comprehensive event plan that included pop-up shops, promotional giveaways, and experiential marketing activations. We also created a social media campaign to engage with consumers and generate excitement around the launch. The campaign was a huge success, with thousands of consumers participating in our events and spreading the word on social media.Overall, my experience as a Tour Manager for University Pipeline Inc. allowed me to develop my skills in project management, team leadership, and event execution.

As a Regional Manager for Ilium Associates, I was awarded a contract under my DBA at the time, 360 Marketing & Management. My main responsibility was to supervise the build-out and running of retail stores at the transit centers for the Houston Metropolitan Transit Authority, to educate and onboard commuters to the new smart card for paying fares. My resourcefulness was demonstrated by my ability to stretch the $1 million budget by working exclusively with vendors. I used a staffing company to staff and manage the retail managers and clerks, ensuring that we were able to complete the project within budget and on time. My strong project management skills and ability to work with a diverse team contributed significantly to the successful completion of the project.