Lead digital marketing performance strategies for clients across various industries.Optimize paid search (PPC), social media, and display campaigns to maximize ROI.Analyze data trends and provide actionable insights to improve campaign performance.Collaborate with cross-functional teams to align strategies with client goals.Stay updated on industry trends and algorithm changes to maintain competitive edge.Mentor and guide junior team members to achieve performance excellence.Report on key performance metrics to stakeholders and clients, ensuring transparency.

As the Creative Head at Ziscomm.com, I lead the complete branding and creative strategies for multiple US-based companies under the Ziscomm umbrella, including: Zisfone, Talk Daily, Dailytel, Magnet Wireless, Internet Bundles, IJ Technologies, IJ Wireless, IJ Foundations (SMC-PVT) LTD, and Zis Travel. My responsibilities include:Logo Design & Branding: Created visually impactful logos and brand identities that resonate with target audiences, helping to establish a strong presence for each child organization.Social Media Marketing: Spearheaded campaigns on platforms like Facebook and Instagram, ensuring consistent branding and optimized engagement.Digital Advertising: Managed and executed Google Ads and Facebook Ads campaigns, driving leads and conversions with tailored, creative ad content.SEO & Website Management: Led the creation and maintenance of websites, ensuring seamless user experience while boosting organic search visibility through strategic SEO efforts.Comprehensive Marketing Strategy: Coordinated a cohesive approach to marketing, aligning content, visuals, and messaging across all platforms to amplify brand reach and engagement.By blending creativity with data-driven marketing strategies, I successfully elevated these brands' market presence, ensuring a strong and consistent identity across all platforms.

Member of team launching the first comprehensive, secure way to pay at the point-of-sale with a cellphone• Directed development of initial concept and website to create a unique lifestyle brand; developed first site map, generated content plans, directed collateral production, created marketing rollout plan• Wrote RFPs and requirements docs for website development and text messaging (SMS)• Wrote SMS alerts• Participated in meetings with key investors and VC fund companies• Played a key role in national and local business development• Coordinated merchant installations; scheduling and participating in systems integration at merchant sites (Aloha, Micros, Aspex, PointPay)• Executed training on the system for merchants • Made contact with merchants, partners, vendors and consumers to work through and resolve issues• Initiated online training and customer service systems, including collateral, FAQs, etc.• Wrote and revised content using WYSIWYG and HTML tools