Hammad Arshed Email & Phone Number

Lahore, Punjab, Pakistan

Lahore, Pakistan

(Working for Unilever Pakistan Ltd. within Experiential Marketing domain on a third-party contract basis).• To work with various marketing agencies on a joint marketing plan and ensure that each brand meets the business objective and is marketed correctly for its customers.• Support marketing teams in management and execution of various on-going Brand Activations and BTL activities and ensure they remain in line with brand objectives and as per agreed standards. Further to ensure the achievement of individual brand activation targets for all BTL activities as well.• Manage and evaluate on ground activations to recognize opportunities and issues to support brands refine activations & devise future strategies.• Monitor and supervise that various brand activation campaigns at different channels and trade or other events taking place are executed in accordance with Unilever’s policies and regulations.• Rectify and report any sort of non-compliance with company’s policies occurring within the domain.• Oversee various activation agencies’ warehouses and manage proper track record of inventory and assets utilized during different activations. Also compile and process warehousing costs for the panel agencies on periodic basis.

Lahore, Pakistan

To coordinate and manage BTL Marketing projects/ Brand Activations from inception to completion.Communicate and follow up with the account team and clients about project goals, client's business objectives and promotional strategy.Ensure that all projects run in accordance with client briefs and to make sure that cost, schedule, document control and quality standards are met.To liaise and build relationship with clients, vendors and various external stakeholders for successful brand activations at various channels.Visit project sites to evaluate progress and to respond to clients concerns or questions.Coordinate with various vendors to ensure that setups and other materials to be used during the campaign are timely made and deployed at the sites. Assess and evaluate execution of the project on a regular basis. Troubleshoot and resolve various issues arising in the project. Manage and document all project reports and statements on timely basis.Manage and motivate project team members and influence them to take positive action and accountability for their assigned work.

Lahore, Pakistan

To work with the account team to understand the client's business objectives and advertising strategy.To identify the target audience for a particular OOH media campaign and decide how best to communicate to that audience.To liaise and build relationships with clients and outdoor media vendors.To negotiate with OOH media vendors to obtain the best rates and most appropriate media spaces in outdoor media.To book individual outdoor advertising spots.To ensure that the adverts run accurately so the desired media message is seen and heard by consumers.Client reporting and budget management, including preparing costings for clients and producing spending updates throughout the campaign.To work on a range of client accounts at the same time like Nestle, Unilever, Coke, Mobilink, Sana Safinaz, Mc Donald’s etc.

Lahore, Pakistan

After receiving a detailed theoretical and practical training in Spinning, Weaving, Dyeing, Finishing and Apparel Division for a period of three months; I was finally placed in the Dyeing and Finishing Division. My duties mostly contained:To direct and oversee the development of product line i.e. fabric from start to finish.To ensure timely and smooth running of processes from sourcing to finishing and ended till shipment.

Lahore, Pakistan

To write performance report of carried out mystery shopping visits after analyzing the first hand information from the field staff.To summarize the results at the end of the project for a certain period by making detailed analysis of different KPIs and presentations on the basis of stats/scores generated by the online system after compilation of all the individual reports in the system.Handling problems/ queries of the clients and making adjustments accordingly.Training or guiding the field staff for conducting successful mystery shopping visits and surveys.Sometimes doing brain storming with the clients on the making of formats or questionnaires which served as a ground for mystery shopping.Sometimes used to visit PC and Hardee's as a mystery shopper and had to make detailed reports on the performance of different sections of the hotel/ restaurant.Managing the overall mystery shopping project and ensure its timely completion at every stage.

Lahore, Pakistan

I worked as an Intern Project Coordinator on a Tetra Pak’s BTL Promotional Campaign known as “Painting the City beautiful” that was carried out in various cities of the country simultaneously. The campaign revolved mainly around building brand image, enhancement of brand identity, CSR, consumer engagement to generate trials for Tetra Pak’s products and two stakeholder brands Nestle and Shezan juices. In this campaign my role mostly remained in the execution phase of the project and my responsibilities mainly included:Help in creating pre-activity hype by interacting with different schools and art colleges to get permission for the activity to take place in their premises. Further briefing the students about Tetra Pak and the campaign to explain the brand, its wide range of products and the benefits of using Tetra Pak products etc. To ensure that banners & posters were placed in the art colleges and schools to communicate the brand message.To interact with the various vendors and get quotations for the preparation of Tetra Pak wooden boxes, kiosks, wooden walls, uniforms, banners and flyers etc.Help in the hiring of about 90 human resources (boys and girls) to execute the activity.Arranging transportation facility throughout the campaign.Planning and arranging the finale event Tetra Pak-Healthy City Awards which was a prize distribution ceremony for the participants of the competition held at Race Course Park, Lahore.

Master Of Business Administration (Mba), Marketing

B.Com (Hons), Accounting, Finance And Economics