Hammad Atassi Email & Phone Number

Global Catalyst is a premier advisory firm specializing in bespoke strategic market entry and navigational support for consumer goods brands. With a proven track record across 43 countries and access to over 35,000 retail doors, our team of award-winning founders offers cost-effective, supportive solutions to business owners and their executive teams to.

Melbourne, Victoria, AU

• Mission-driven, wholly-owned subsidiary of the Australian biotech innovation company, Nutricare Holdings Ltd, with a focus on making better natural alternatives to existing products, using only the best premium.
• Achieved placement in ~20,000 retail stores with 80,000 POD across mass, conventional & natural grocery channels including CVS, Walgreens, Rite Aid, Walmart, Target, Albertsons/Safeway, Publix, Wegmans, Giant-Eagle.
• Partnered with founder to identify, negotiate and manage numerous private equity/venture capital funding opportunities.
• Identified need for and developed/presented strategy for a broker network, spearheading the hiring, onboarding and ongoing management of brokers for national representation with natural/key accounts and specialist.
• Established relationships and grew business with distributors including UNFI and KeHE.
• Ensured maximum sales & financial performance while developing & implementing effective sales programs, channel POGs, promotional planning, cross-channel branding strategy and targeted customer lists.

Washington, District Of Columbia, US

• Non-profit lobbying & trade association representing the interests of 250,000 Triple Bottom Line businesses & organizations nationwide.Spearheaded organization turnaround and repositioning, leading and collaborating.
• Represented ASBN’s progressive vision and elevated its public profile, establishing ASBN as a prominent and reputable voice in the media on public policy issues advocating for a sustainable market-based economy.
• Applied a strategic and creative lens to optimize impact, expand reach and increase capacity to build a more robust network and attract influential organizations.
• Served as the public face of membership and funding opportunities while establishing ASBN as the leading voice for policy deemed crucial to the sustainable business community.

Oakland, CA, US

• Family-owned, award-winning social enterprise, founding B Corporation member and leading purchaser of organic, Fair Trade teas distributed in 50+ countries.Spearheaded business planning strategies to identify and.
• Defined, articulated and executed strategic objectives to gain market share and maximize profitability.
• Increased gross revenue for priority business segments by 30% YOY.
• Grew distribution by 5K new PODs in previously underdeveloped high volume segments.
• Cultivated and expanded key strategic partnerships including WFM (US & Canada), UNFI (US & Canada), Wegmans, Costco (US & Canada), Ahold, Delhaize, Albertson’s/Safeway, Sodexo, Compass/Foodbuy, BAMCO, Vitamin Shoppe.

Oakland, CA, US

• Oversaw team of NAMs for the US, directing cross functional resources, contractual negotiation, operational excellence, supply chain support and innovative marketing initiatives.
• Created and managed budget with full P&L responsibility for 30% of company business, achieving above budget margin contribution and below budget trade spend.
• Grew foodservice division 35%+ from a negligible base through innovative direction of strategy and execution in numerous segments of global foodservice, resulting in above budget margin contribution each year.
• Pioneered premium, sustainable products across all foodservice segments, growing business with new and existing partners including Sodexo, Bon Appetit Management Company, Compass/Foodbuy, Google, Office Supply.

Oakland, CA, US

• Key leader involved in all aspects of emerging natural products brand in critical growth & expansion period.
• Achieved 400% revenue growth.
• Steered budgetary, strategic sales & marketing planning, coordinated financial & operational priorities, product rationalizations and program streamlining.
• Coordinated company’s first financing and equity investor partnership, resulting in impactful growth capital, new product launches and multi-channel global expansion.
• Served as integral brand ambassador in multiple global trade & consumer venues.

US

Dhaka, BD

Mba

Bachelor Of Arts - Ba, History