Global Catalyst is a premier advisory firm specializing in bespoke strategic market entry and navigational support for consumer goods brands. With a proven track record across 43 countries and access to over 35,000 retail doors, our team of award-winning founders offers cost-effective, supportive solutions to business owners and their executive teams to scale and enter global markets with a sustainable pathway aligned with their vision and values. Our approach is tailored, direct, and engaging, driven by a mission to democratize the complex process of going global, ensuring founders can focus on what they do best — innovate and grow.Global Catalyst Advisors are renowned for their expertise in navigating the intricacies of international markets and empowering brands to achieve sustainable growth across all channels including all segments of retail and a unique expertise in non-retail, alternative/institutional/foodservice channels with which many emerging brands are not familiar. At the helm are Founders James Dutton & Hammad Atassi, visionary leaders whose accolades include the prestigious “Best for the World” B Corp recognition, placing them in the top echelon of 5% industry leaders. With over 50 years combined executive experience and a sterling track record across 43 countries and deep connectivity across all channels, Global Catalyst brings award-winning experience & unique expertise to the strategic advisory ecosystem.

Mission-driven, wholly-owned subsidiary of the Australian biotech innovation company, Nutricare Holdings Ltd, with a focus on making better natural alternatives to existing products, using only the best premium, sustainable ingredients and processes.Recruited to build and lead the sales & operations teams for North America, establishing the brand from the ground up as the authentic & innovative category leader throughout North America.• Achieved placement in ~20,000 retail stores with 80,000 POD across mass, conventional & natural grocery channels including CVS, Walgreens, Rite Aid, Walmart, Target, Albertsons/Safeway, Publix, Wegmans, Giant-Eagle, Meijer, Sprouts, Natural Grocers, Fresh Market, Loblaws, Whole Foods Canada, Amazon and numerous independent retailers & e-commerce platforms.• Partnered with founder to identify, negotiate and manage numerous private equity/venture capital funding opportunities.• Identified need for and developed/presented strategy for a broker network, spearheading the hiring, onboarding and ongoing management of brokers for national representation with natural/key accounts and specialist brokers for key retailers/segments.• Established relationships and grew business with distributors including UNFI and KeHE.• Ensured maximum sales & financial performance while developing & implementing effective sales programs, channel POGs, promotional planning, cross-channel branding strategy and targeted customer lists.

Non-profit lobbying & trade association representing the interests of 250,000 Triple Bottom Line businesses & organizations nationwide.Spearheaded organization turnaround and repositioning, leading and collaborating with the board and President to assess opportunities and priorities, set the vision and strategy to expand membership, grow revenue and achieve policy wins.• Represented ASBN’s progressive vision and elevated its public profile, establishing ASBN as a prominent and reputable voice in the media on public policy issues advocating for a sustainable market-based economy.• Applied a strategic and creative lens to optimize impact, expand reach and increase capacity to build a more robust network and attract influential organizations.• Served as the public face of membership and funding opportunities while establishing ASBN as the leading voice for policy deemed crucial to the sustainable business community.

Family-owned, award-winning social enterprise, founding B Corporation member and leading purchaser of organic, Fair Trade teas distributed in 50+ countries.Spearheaded business planning strategies to identify and maximize market opportunities while mitigating risks across natural & conventional grocery, club, drug, foodservice, military and international business segments (P&L management for 30% of company business).• Defined, articulated and executed strategic objectives to gain market share and maximize profitability.• Increased gross revenue for priority business segments by 30% YOY.• Grew distribution by 5K new PODs in previously underdeveloped high volume segments.• Cultivated and expanded key strategic partnerships including WFM (US & Canada), UNFI (US & Canada), Wegmans, Costco (US & Canada), Ahold, Delhaize, Albertson’s/Safeway, Sodexo, Compass/Foodbuy, BAMCO, Vitamin Shoppe, Fresh Market, MOMs, Earth Fare, Shaw’s, Weis Markets, Fairway, INFRA, NCG, Sysco Canada, Walmart, DPI and KeHE.

Oversaw team of NAMs for the US, directing cross functional resources, contractual negotiation, operational excellence, supply chain support and innovative marketing initiatives.• Created and managed budget with full P&L responsibility for 30% of company business, achieving above budget margin contribution and below budget trade spend.• Grew foodservice division 35%+ from a negligible base through innovative direction of strategy and execution in numerous segments of global foodservice, resulting in above budget margin contribution each year.• Pioneered premium, sustainable products across all foodservice segments, growing business with new and existing partners including Sodexo, Bon Appetit Management Company, Compass/Foodbuy, Google, Office Supply (Essendant, WB Mason, SP Richards), DOT Foods, Sysco, GFS, US Foods, PFG, NACUFS, The Cheesecake Factory, Wolfgang Puck, Bloomin Brands (Outback, Bonefish Grill and Fleming’s Steakhouse), Live Nation/House of blues, Obsidian Group, Scooters Coffee, United Airlines blubs and numerous specialty & coffee roaster distributors throughout the US and Canada.

Key leader involved in all aspects of emerging natural products brand in critical growth & expansion period.• Achieved 400% revenue growth.• Steered budgetary, strategic sales & marketing planning, coordinated financial & operational priorities, product rationalizations and program streamlining.• Coordinated company’s first financing and equity investor partnership, resulting in impactful growth capital, new product launches and multi-channel global expansion.• Served as integral brand ambassador in multiple global trade & consumer venues.