Worked with the social media and digital content strategy teams.Worked with social media managers on platforms with a collective following of more than 4 million.Conducted digital analytics and metrics reporting, including utilizing Google Analytics and social media analytics to help the team optimize our content approach, increase engagement and raise the visibility of websites.

Organized promotional activities for Dayfresh at various outlets in Karachi.Managed brand ambassador program.Interacted with clients to form meaningful solutions.Created in depth reports of events along with performance evaluations.

Handled volunteers.Interacted and provided guidance to specially-abled children.Organized camps.Gathered sponsors, volunteers and photographers for the event.Conducted activity camp for specially-abled children at Dewa Academy.Content Writer, Make A Wish — 2018