Research Experience and Interests.I have completed my Ph.D. at Xi'an Jiaotong University in China. I earned my MPhil in Business Administration from the Institute of Business Administration at the University of the Punjab in Lahore, Pakistan, and my BBA (HONS) from the COMSATS Institute of Information Technology, also in Lahore, with distinction. I have extensive teaching experience at the undergraduate and graduate level.My research skills are exceptional, and I have years of experience reviewing and formatting papers to meet journal requirements, developing research proposals, conducting literature reviews, and performing quantitative analyses using statistical tools such as the Statistical Package for the Social Sciences (SPSS), Analysis of Moment Structures (AMOS), and Stata. I have published in top-ranked journals, such as the Journal of Business Ethics (FT50) and presented my work at various international conferences. My published work has been recognized by organizations such as HEC, SSCI, Scopus, ABDC, and ABS.My research interests include a wide range of topics related to sustainability, including "Green Management," "Role of Religion in Sustainability," "Green Marketing," "Religious Practices and Sustainable Behavior," and "Reverse Innovation."