Digital Marketing Manager; Reported directly to Digital Marketing Director• To meet the quarterly Marketing OKRs, and extensively enhance the brand visibility. • Cater to the interconnection of the various teams within the Marketing Domain (SEO, Content, and Affiliate). • To keep the Marketing KPIs (ARPU, CTR, Run Rate) on track on monthly and quarterly basis. • Demonstrate high level of relationship by keeping a high touch model for all the key accounts within the Marketing Channel and have regular cadence.• Monitor Marketing Lifecyle performance and identify new potential opportunities.

• Successfully recorded a sales turnover of $200,000 over a period of six months• Achieved the prestigious achievement ‘Seller of the Month’ for July’21, December’21 and January’22• Managed around 150-175 sales channel accounts over the period of seven months• Maintaining continuous achievement of each month’s target, subsequently achieving over 100% each month across all divisions • Delivered a consistent volume growth trajectory, achieving higher than average growth each month• Establishing productive, professional relationship with key clients• Ensuring smooth communication with clientele across multiple countries including United States, Canada, United Kingdom, and Middle East markets• Developing and managing of Sales and KPI dashboard to study performance over the year for each channel, country and employee

Reported directly to Area Sales Manager. Area: “North Region – KPK, Gilgit Baltistan, Federal Area and North-West Punjab”Base Towns: Peshawar & Islamabad• Explore and develop new channels while maintaining current developed channels• Learned technical and sales insights with Rural Exposure and area monitoring.• Developed customized rural planning & implementation outlines• Ensured store & Sales Fundamentals implementation & devised effective coverage plans for the network• Maintained quality & speedy execution of initiatives as per agreed benchmarks at every area territory• Maintained regular updated with the financials of the distributor to ensure profitable ROI.

Reported directly to Chief Marketing OfficerProject: “KFC’s 360-Degree Marketing Campaign”• Associated as the project lead for the design and implementation timeline for the campaign• Developed a cross-functional analysis over multiple media of promotions.• Identification of sources of media employed for visibility, promotion & presence, designing innovative arenas of marketing portfolio and feasibility of marketing budget.

Reported to Assistant Channel ManagerProject A: “LMT Channel Project”• Conducted 3,000 surveys from different LMTs all over Karachi, including Imtiaz, Metro, etc.• Interacted with a diverse customer base of Nestle products to understand the buyers’ purchasing behavior and rationale• Surveyed additional factors, other than the survey-based questions, to decode key purchasing parameters of LMT consumer FootfallProject B: “Channel Insights Report”• Developed an objective report on the LMT Channel sales pattern for Nestle in Karachi• Gave recommendations helping Nestle determine efficient retail channel selections

As a Sales Intern of this renown FMCG, My job was to execute sales and marketing projects in consultation with both senior executives and Marketing team. Learnt the B2C model and it's pragmatic variations on ground.