Responsibilities included:● Planning and executing all digital marketing, including PPC, SEO/SEM, Marketing Database, Email, SMM and display Advertising Campaigns. ● Design, build and maintaining Social Media Presence especially LinkedIn Marketing.● Maintain an exceptional understanding of the LinkedIn Marketing Solutions (LMS) products and the online advertising industry.● Collaborate with internal teams to create landing pages and optimize user experience.● Evaluate emerging technologies. Providing thought leadership and perspective for adoption where appropriate.● Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)● Research advertising trends.● Research competitors’ pricing and products.● Decide on appropriate placement of ads.● Determine what content will reach customers.● Develop projects to create content.● Publish digital marketing content online.● Implement email marketing campaigns. ● Measure digital traffic.● Monitor social media and Google Analytics.● Optimize paid advertising campaigns using SEO and other tools.● Report on the growth and analytics of campaigns to stakeholders.● Scale campaigns to maximize ROI.● Monitor project status and budget.● Conduct market research to inform campaigns.● Brainstorm and implement experiments and conversion tests.

Responsibilities included:● Assist in the formulation of strategies to build a lasting digital connection with consumersPlan and monitor the ongoing company presence on social media (LinkedIn, Twitter, Facebook)● Launch optimized online adverts through Google Adwords, Instagram Ads, and Facebook Ads to increase company and brand awareness.● Be actively involved in SEO efforts (keyword, image optimization, quality content creation)● Prepare online newsletters and promotional emails and organize their distribution through various social media channels.● Provide creative ideas for content marketing and update website.● Collaborate with designers to improve user experience.● Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Open Web Analytics)● Acquire insight in online marketing trends and keep strategies up-to-date.