• Developed go-to-market strategies by aligning sales, product, and pricing efforts, driving brand activation and boosting monthly market share growth.• Operational excellence, lead and optimize operations to enhance service delivery and reduce costs.• Managing a team of Managers, AMs, Field Sales Staff, and Tele Sales Agents to drive growth and productivity in the wireless and wireline business of PTCL.• Development Trainings and session with Managers/AM and Executives to improve Capability and capacity of the field Staff. • Collaboration with Technology Team with respect to Technological advancements i.e “Copper network to Flash Fiber” • Developed retail and distribution channels in the Lahore region, focusing on wireline and wireless products.• Executed successful wireline sales through distributors, enhancing PTCL's market presence• Enhanced the quality of services across the region through Business centres and smart shops.• Sales operations, customer acquisition, retention, and revenue growth by shaping and executing our business and commercial strategy.

• Leading Alternate delivery Channel of north Region • Enablement of QR channel its expansion and volume Creation• Looking after 21 Direct Sales team for Debit cards insurance and bundles • Managing QR Team to onboard new business specifically HORECA,LMTs and IMTs • Contributing 08% in North Region in NFI Targets

Job Responsibilities:Sales:Concentrate on revenue growth from 3G, 4G sales including handset sales by deploying new smartphone shops and enhance the quality of existing retailers/smartphone shops.To ensure quality of gross adds, 3G/4G gross adds.To ensure Channel Expansion (SIM Selling, ML, VAS, MNP, MBB, ECATs, Postpaid) by identification of high potential areas within the grid.Ensure that timely purchase orders are placed by Franchises to ensure availability of stock at all times Customer Services:Handle end to end Complaint Management, CSI Monitoring, Quality Assurance and customer experience management at Franchise.Visibility:Coordinate for trade marketing activities regarding Brand Visibility, BTL activities, trade promotions, Market Splash, Company Product visibility, channel awareness, business development and special events in the territory.Planning:Identify un-tapped areas in the assigned territory and guide teams to increase retail penetration. Guide BDOs in planning sales routes.Prepare and submit sales forecast for Sims, scratch cards, Mini load & Recharge on daily / weekly / monthly / basis for effective sales planning.Plan with Regional Sales Head localized sales promos in areas of low sales performance and low network utilization. Team Management & Supervision:Ensure that staff and retailers are fully trained and equipped with company product knowledge.To make periodic visits to the market and ensure stock availability in the entire territory.To ensure that the channel partners stay abreast with all the developments in terms of SOP’s, discipline, Targets and Trade Promotions. MerchandisingResponsible for availability of POS material at the outletsBusiness DevelopmentCoordinate with the Marketing and Channel teams regarding BTL activities, trade promotions, business development and special events in the grid.

Provide the in depth analysis to various business questions faced by circle teams on commissions or distribution analysis To help the regional team to achieve their KPIs efficiently and to address their problems through robust and quality analysis of all distribution related KPIs To establish the analysis of providing answers to all business questions.Looking into distribution planning & channel forecast.Channel commission policies and visibility.Ensuring float management and channel investment.Ensuing franchise profitability in coordination with circle planning team by evaluating their investment in the business and transition mix performed. Ensuring channel reporting requirements and sharing regular updates with higher management.Preparing channel business cases and forecast for annual business planning Conducting in-depth analysis on distribution GAP and evaluating additional distribution avenues. Also actively looking into distribution channel and the special projects initiativesLooking after different distribution KPI and its planning to improve the overall commercial channel

Profitable business Growth Achievement of business and distribution KPIsLeading motivational training sessions with Franchise staff on reguler basis Bringing innovative ideas for business growth and challenging usual ways of working Communication of company's promos,packages and marketing compaigns through self market visits and merchandising activities Working closely with sales operations and sales planning team to execute the activities from top to bottom Keenly observing business partner's monthly, quarterly and yearly profitibility Monthly sales target of each KPI achievment

Distribution Management Profitable Volume achievementSales Target Achievement Primary/Secondary Brand Building Team Management