- Responsible for Business Development, Sales, Merchandising & Visibility in designated area of Lahore region.- Develop plans strategies for monthly/quarterly/yearly targets delivery and ensure sustainable growth in designated area.- Handling a worth of 8 million per month business volume with 1250 outlets.- Responsible for performance of all sales fundamentals / KPI’s (Active Coverage, Bill Productivity Targets, SKU per bill targets, channel-wise growths, achievement of Brand-wise targets, numeric distribution targets and exploring untapped area through coverage/distribution plan.- Execution implementation of all trade corporate plans as per company policy formats. (both LMT, WS and Retail).- Monitoring competition by gathering current market place information on pricing, products, new products, delivery schedules, merchandising techniques etc.

• Managing the business portfolio of PKR 20M of world renown brands like Coke, Sprite, Fanta, Cappy and Mutant energy drink by effective handling of team of more than 20 personnel including distributor sales force and company based Pre-sellers.• OBPPC (Occasion, Brand, Pack, Price & Channel) Implementation, as part of our global charter of leading sustainable growth through revenue growth management of profitable brands and packs. • Managing Volume & NSR of company.• Availability Expansion is done in order to generate maximum sales.• Achieving KBI’s of company including call completion, strike rate, Time in outlet and market and Drop size.• Competitor Intelligence• Implementation of New System is done as per company SOP.• Core function is to lead within the development & implementation of Annual Business Planning• Channel Activations, IMCs, Cold/Warm Visibility Platform thru Trade Loyalty Plans, JBPs, Global RED Agenda.• Cold Assets Efficiency, monitoring DME, Team Capability Building, managing vendors & internal/external Audits.• Focusing on visibility of brand packs and availability at each outlet by creating need.• Market development and Branding by using point of sale material and merchandizing technique as per company planogram.• Getting maximum shelf space in retail outlets of both general trade and modern trade.

Territory Sales OfficerDALDA FOODS PVT. LTDLead and manage effective and efficient implementation of all national and local marketing and promotional programmes, distribution plans, field force development, merchandising, trade relationship improvement and consumer engagement activities in the territory to ensure brand availability, visibility, cycle communications, image enhancement, trial generation, active trade support etc. that would ultimately result in achievement of brand, volume and profit objectives of the area • Achieving the Annual Operating Plan.• Responsible to increase the numbers by Brands and SKUs.• Weekly reporting on all KPI’s to the ASM• Conduct in market training/coaching with regular Follow up / Work with DSRs.• Train and Motivate Workforce to achieve weekly/monthly objective.• Development and achievement of PJPs.• Meeting Distributor’s Requirements.• Analysis of Market Trends.• Distributor Stock Cover Monitoring.

Responsible for handling tasks, arranging meetings with clients & documentation of workAlso responsible for assisting with management in recruitment process.

1- Investment proposal and consultancy2- Consultancy for all procession and transfer legal issues3- Architecture design services4- Construction services5- Marketing