Responsible for ensuring uninterrupted communication amongst all clients.Establishing good working relationship with clients’ brands.Brain storming big idea that is aligned with the brand architecture and engages consumer through different channels.Providing the creative team a clearly defined brief that contains concise information on the product, audience and strategy.Preparing and presenting full communication strategies in a coherent and in- depth manner… Show more Responsible for ensuring uninterrupted communication amongst all clients.Establishing good working relationship with clients’ brands.Brain storming big idea that is aligned with the brand architecture and engages consumer through different channels.Providing the creative team a clearly defined brief that contains concise information on the product, audience and strategy.Preparing and presenting full communication strategies in a coherent and in- depth manner to positively impact the thinking of all parties involved in the communication activities.Supervising and executing all fresh launches and re-launches of new brandsImplementing sales promotional strategies and trade marketing, launching promotional activities and Brand Awareness campaigns with utmost efficiency and within client budget for various clients.Clients Portfolio : FMC Fertilizers, Zong, Dawn Foods, Haier , Engro, Mitchells, FaujiInfravest, Shadee.Pk, Show less

-Responsible for ensuring uninterrupted communication amongst all clients.-Manage and develop a team of 8 Area Supervisors & 60+ Sales Promoters.- Business development.- Establishing good working relationship with clients’ brands. - Brain storming big idea that is aligned with the brand architecture and engages consumer through different channels.- Providing the creative team a clearly defined brief that contains concise information on the product, audience and… Show more -Responsible for ensuring uninterrupted communication amongst all clients.-Manage and develop a team of 8 Area Supervisors & 60+ Sales Promoters.- Business development.- Establishing good working relationship with clients’ brands. - Brain storming big idea that is aligned with the brand architecture and engages consumer through different channels.- Providing the creative team a clearly defined brief that contains concise information on the product, audience and strategy.- Preparing and presenting full communication strategies in a coherent and in-depth manner to positively impact the thinking of all parties involved in the communication activities. •Prepare marketing and sales reports by collecting, analyzing and summarizing sales data.•Direct the hiring, training and performance of marketing and sales staff and oversee their daily activities.•Implement policies to acquire daily and monthly sales targets.Client Portfolio : Phillip Morris Pakistan Ltd Abbot Zong Pepsi NokiaKey Achievements :• Successfully executed in-store activation campaign for Shan Foods in Karachi and Lahore• Successfully executed Pepsi float show in Punjab region• Successfully executed Abbot in-store activation and Karachi Expo stall activity• Perform Float Activity of Nokia in various cities of Pakistan• Successfully executed DCC Campaign for Phillip Morris Pakistan with 180 Sales promoters working in 3 different cities• Successfully executed Retail Sehwan Mela Activity for PMPKL with 180 Sale Promoters Show less

-Supporting the business by managing a client- Assisting business owners in defining scope of work for each project, identifying task owners and defining timelines - Liaising with clients to identify specific business problems and develop ideas- Responsible for managing the current client base by initiating and closing their routine advertising needs and also coordination with the business development director and strategy head for pitching new ideas to potential clients-… Show more -Supporting the business by managing a client- Assisting business owners in defining scope of work for each project, identifying task owners and defining timelines - Liaising with clients to identify specific business problems and develop ideas- Responsible for managing the current client base by initiating and closing their routine advertising needs and also coordination with the business development director and strategy head for pitching new ideas to potential clients- Establishing media & advertising strategies by analyzing a wide range of information in great detail, including demographics, socio-economics and the market trends for the client's product and market share- Commissioning research from outside organizations to inform advertising strategies- Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy, so that they can develop creative ideas applicable to the media channels- Developing strategy for engaging the target audience on ground, on air and digital platform- Preparing weekly & monthly reports for internal & external stakeholders involved.-Prepare marketing and sales reports by collecting, analysing and summarizing sales data.-Direct the hiring, training and performance of marketing and sales staff and oversee their daily activities.-Implement policies to acquire daily and monthly sales targets.Clients Portfolio : Phillip Morris Pakistan LtdP&GNokiaKey Achievements:• Successfully executed DCC Campaign for PMPKL ( Bond Street) with 120 Sale Promoters.• Successfully executed Sehwan Mela Retail Activity for Bond Street and Morven in 2012 and 2013.• Successfully executed Shangrilla Foods Stall activity in My Karachi Expo.• Successfully executed T20 Match between Shahid Afridi 11 and Moin Khan 11 at Moin Khan Academy Karachi. Show less

Develop sales and marketing strategies to drive sales growth in the assigned area.Manage sales team, setting sales targets for individual and team.Manage the hiring and training process of sales staff.Develop creative promotional strategies to attract more customers.

Maintain daily sales reports of given outlets.Maintain customers relatonships by visiting with store manager, department manager and employees.Conduct market research to understand competitors and latest market trends.

To carry out in depth marketing research, act as a marketing resource and assist marketing manager in project and planning. Develop and implement marketing plans and projects for new and existing clients. Determine and manage project budget.