Hammad Sohail Email & Phone Number

Lahore, Pk

Pakistan And Uae

Leading the marketing and group brand strategy for one of Pakistan’s largest FMCG organisation in cosmetics and Skin Care! The entire group portfolio of Brands under my leadership includes:Rivaj, Flormar, Unilever, RICA, Sapil, Enchanteur, Yardley, A’mrij Cosmetics, RIOS (A Multibrand Retail Network), Belleza and 50+ International Brands.

Pakistan And Uae

Established and Maintain Brand equity, Brand Guidelines with a long-term vison for the assigned Brands.Delivered successful and financially sound brand/product/branch campaign launchesMonitor brand performance, enhance brands awareness, positioning, visibility, market share and Brand health score.Develop a comprehensive brand strategy that aligns with the company's overall goals and objectives.Prepare and implement annual & seasonal marketing budgets as per company business plan and develop strategies to improve efficiency, market share, brand visibility, awareness and sales across channels.Execute marketing plans to build company brands, including the development of consistent messages integrated across programs, promotions, products & services.Responsible for 360 strategy IMC and activation of brands and implementation/adaptation of brand toolkit covering communication, media, digital and events.Monitor the performance of the brand across various channels and make recommendations for improvements as needed.Conduct market research to identify customer needs, trends and opportunities and align all marketing activities accordingly.Collaborate with other departments within the company, such as sales, product development, planning, Ecommerce and others, to ensure that the brand is integrated across all aspects of the business.Manage outside agency resources effectively as per agreed work scope, including advertising, public relations and other corporate communication efforts.Work closely with Product Development, Planning & Sale teams to prepare and execute product/store/brand launch plans accordingly. Coordinate with the marketing agencies/Creative team for designing of content for all media activities and product packaging.18 Supervise department team, daily workflows, assigning workloads, and monitoring deadlines.19 Monitor, review, and report on all marketing activities, results, and Return on Investment (ROMI) to the management.

Lahore, Punjab, Pakistan

IMC, Brand Marketing, Identity and Strategy Consultant. Specialising in Fashion Retail, FMCG, Education, E-commerce, Startup sectors.EXPERT IN: Brand Identify & Strategy • Marketing Strategy • Integrated Marketing Communications • Team / Individual Development • Leveraging Internal / External Relationships • Experiential Marketing • Competitive Intelligence • Corporate Relations & Partnerships • Large scale Budget Management • 360 Degree Creative Campaign Development and Management • Optimizing Customer Experiences • E-commerce • Digital Marketing • Advertising • B to B Marketing • Consumer Research • Market-Driven Product Development & Planning • Public RelationsEnabling the Achievement of Full Business Potential through Comprehensive Marketing, Branding & Business Leadership.

Lahore, Punjab, Pakistan

Brand Custodian, Principal strategist and visionary leader orchestrated all bottom-line factors including brand management, image building, short and long-term strategic planning, overall IMC, Brand Strategy, and Equity Building and revenue growth.Developed and executed 3-year Brand strategy plan for Swyft in terms of its image, new brand direction and equity building.Established and steered brands guideline, creative strategy and content development.Identified growth opportunities based on consumer insights, and coordinated with the other departments and units. Designed an annual marketing plan for the brand to achieve targeted profit, market share, and revenue objectives.Execute integrated marketing programs and promotions for various channels within the marketplace. Includes special promotions and long-term programs.Driven Strategic Employer branding initiatives in order to support the company to source best in class talent.Render a keen insight to conduct ongoing analysis and evaluations of promotional activities, the performance of programs, trends, potential demand, and competition, making recommendations when appropriate. Support sales & marketing automation initiatives and digital initiatives by using different technology-based tools and techniques.

Lahore, Punjab, Pakistan

Launched United Charter Schools (UCS) from its foundation till its commencement with complete ownership. Directed all activities associated with Brand Management, Media Buying/Planning, Media monitoring, and strategy. Spearhead the launch by leading, establishing, and implementing brand plan and leading the 360-degree launch of the new chain of schools.Developed and executed the brand launch plan, creative strategy and annual marketing plan for UCS.Developed, led and executed brand and creative guidelines for both online and offline channels.Led, analysing, planning, implementing and controlling integrated marketing strategies and initiatives to launch the new chain of schools. collated Business/ Marketing intelligence reports to drive continuous improvement and ensure effective execution of media campaigns and print collaterals.Lead and executed entire campus branding for all the schools across Punjab.Developed creative public relations & Advertising plans to enhance the brand positioning & competitive advantage.Ensured effective deployment, control, and content creation for all the institute's digital advertising platforms and website, also efficiently managed the institute’s digital advertising network.

Lahore, Pakistan

Lead the Marketing and creative function for OutfittersResponsible to enhance and maintain brand equity, health and to build the brand’s image and positioning through effective marketing initiatives and guidelines to deliver company goals:Develop and Manage all strategic marketing initiatives, campaigns, fashion shoots/Films, events, and activities in line with company's objectives. Deliver overall business and revenue goal through effective marketing planning/execution that optimizes ROI, traffic and conversion to drive overall growth.Custodian for the budget portfolio of 400 Million for a 100 stores retail network.Develop and maintain brand guidelines, set brand building goals to give a strategic and long term direction for the brand in order to enhance the brand image and consumer engagement and implementation across all channels. Develop and devise yearly marketing strategies through proper marketing calendar and ROI based budget planning.Responsible for yearly marketing and PR planning, timely execution of marketing campaigns, store launches, activities for the Brand.Responsible for creating and implementing innovative and creative online marketing strategies to increase brand awareness, enhance customer engagement equity while driving online business growth.Deliver marketing plans that drive brand equity and traffic to both online and offline stores.Giving strategic and creative direction to the e-commerce business teams.Work collaboratively with internal and external teams/agency partners to deliver “glocal” creative assets/activations and content that meet the business needs whilst remaining true to our Brand guidelines as well as according to the international standards. Ensuring timely reporting and analysis for understanding the market dynamics, competition strategies, new entrants and exits, macro-economic environment and stability.Managing important marketing research initiatives from time to time in order to achieve the business goals.

Lahore, Pakistan

Lead the Marketing function in the country for all Levi Strauss & Co. brands:• Levi's®, Dockers®, Denizen®Deliver LS Pakistan AFP via demand generating marketing planning/execution that optimizes ROI, traffic and conversion to drive growth.Custodian for $1 million marketing budget portfolio across a retail network of 100+ stores.Deliver marketing plans that drive brand equity and foot traffic to stores.Drive Denim Leadership though few stories, better told. Evolving through Music project initiation and execution as a long term program - Levi's Live!Support pan brand by focusing key campaigns for Dockers & Denizen Work collaboratively with the AMP team and local agency partners to deliver “glocal” creative assets/activations that meet the business needs whilst remaining true to our BVP. Centre digital/pr/social at the core of our marketing plans.Brand Environment: Provide structure and support to the Brand Environment function, establish better ways of working and ensure outputs are met.Align around GTM and drive integration with Merch and Commercial functionsROMI : Deliver improved campaign reporting to Amp Cluster lead by effectively utilizing the AMA Regional ME Tool – quarterly, by campaignDeliver engaging marketing activity for key stories, supported with localized engagement activities.Work closely with the BE function to align and deliver on integrated campaign execution – bi monthly Deliver timely execution and marketing launch of new stores and revamps. Drive Retail Marketing planning and activity to increase footfall and conversion (by store, by month).Champion being consumer focused and adherence to the BVP to deliver our AFP.Drive integration and cross functional team work BE, Merch, Commercial, and Planning etc. to ensure strategic alignment and successful planning/execution across all 3 regions.Identify opportunities for standardization and effective vendor management to reduce costs with optimized and effective executions.

Lahore, Pakistan

Managing all marketing for the company and activities within the marketing department.Developing the marketing strategy for the company in line with company objectives.Responsible for yearly marketing and PR planing, budgets, timely execution of marketing activities for all MARIA.B. Brands.Overall responsibility for brand management.Planning and implementing promotional campaigns. Responsible for concept and development of overall marketing campaign in coordination with creative and design team. Also to design Marketing Campaigns for the existing and new brands.Heading/Managing the entire E-commerce business of MARIA.B. Online Sales(globally) via www.mariab.pk as well as via external e-commerce partners.Responsible for arranging and managing campaign shoots and regular product photography.Responsible for carrying out all the ATL activities which include Electronic and Print Media and BTL activities including shop display strategies and visual merchandising.Coordination with various vendors, Outdoor and PR Agencies.Responsible for managing online marketing through social media and e-commerce websites globally.Responsible for creating and implementing online marketing strategies to increase sales and revenue for a company.To Review new technologies and keep the company at the forefront of developments in digital marketing.Overseeing the social media strategy for the company ensuring it aligns with the company’s brand.Keeping up to date with advances in social media technology and the latest social media platforms.Responsible for management of all corporate events, exhibitions, fashion shows and new product/brand launches. To get first-hand information through Market visits and also secondary information through data gathering and reports to develop marketing strategies and to ensure the effectiveness of marketing plans.Maintaining effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.

Lahore, Pakistan

Responsible for the development & articulation of the vision & strategy for the regions/stores.Motivating & challenging Store Managers to achieve sales targets & profit results. Communicate store operations strategy & ensure its consistent execution Champion the highest level of customer service across the retail business. Ensure an exceptional level of store merchandising standards are executed across all stores Establish and maintain a successful work culture. Recruit, retain, and develop an effective regional/store/warehouse management team.Determine annual regional/store budgets in collaboration with Regional Management and other senior executives.Work with other senior executives to drive key initiatives within the business.Oversee the development of clear processes to control shrink resulting from customer and staff theft, poor administration, and damage to displayed and stored merchandise.Oversee the development and implementation of standards of best practice throughout retail operations.Proactively monitor regional/store performance taking remedial action (through mystery shoppings etc.) and implementing operational improvements as necessary.Clearly and consistently communicating retail priorities and objectives to the regional/store management team through Monthly/weekly Meetings. Understand the changing retail landscape in order to take advantage of new opportunities Implement continuous improvement projects.

Lahore, Pakistan

Devised and implemented ATL and BTL activities and campaign vise budgeting for all 7 brands under MARIA.B. umbrella.Devised and implemented Customer engagement/loyalty programs.Devised and Implemented of Shop Display program/strategy.Managing and planning launches of various collections/products and fashion shows/Events.Social media marketing, viral marketing and online E-store.Responsible for concept and development of overall marketing campaign in coordination with creative, media, vendors, outdoor and activation agencies.

Lahore, Pakistan

Managed all the Marketing Communications/Strategy, Advertising (ATL and BTL) and media/PR related activities for the brand:Launched the marketing campaign for Mausummery’s Fall/Winter Collection 2011. (Including both ATL & BTL).Launched Mausummery’s Website and an Online E-store.Managed the social media marketing and sms marketing for the brand.Managed/Handled all the marketing activities including print/OOH advertising for Mausummery’s 2012 Spring/Summer Lawn Collection launch Exhibition at Karachi Expo Centre (Feb 4th – 7th). Handled Expo Centre’s in and out branding as well for the Exhibition.Managed/Handled all the Marketing activities of Mausummery’s new Shop Launch at Dolmen City Mall, Sea View, Karachi. (Launched on 25th Feb 2012).Managed Mausummery’s PR activities in coordination with a PR Agency, and that include Fashion shoots, media coverage, magazine covers, Brand endorsements on TV shows etc.

Mba, Marketing

Bba, Finance