Business Development Officer
CurrentResponsibilities:• Develop and execute nationwide marketing campaigns for Coca-Cola and EBM, targeting brand visibility across General Trade (GT), Modern Trade (MT), and International Modern Trade (IMT) channels. • Collaborate closely with key retail partners like Carrefour, Metro, Imtiaz, and Naheed to implement in-store branding solutions that enhance customer engagement and drive sales growth. • Lead in-store brand activations to ensure a consistent and impactful brand… Show more Responsibilities:• Develop and execute nationwide marketing campaigns for Coca-Cola and EBM, targeting brand visibility across General Trade (GT), Modern Trade (MT), and International Modern Trade (IMT) channels. • Collaborate closely with key retail partners like Carrefour, Metro, Imtiaz, and Naheed to implement in-store branding solutions that enhance customer engagement and drive sales growth. • Lead in-store brand activations to ensure a consistent and impactful brand presence, increasing visibility in MT and Large Grocery stores across the Punjab and Sindh regions. • Oversee campaign budgets, timelines, and project plans to optimize resource allocation and ensure timely delivery. • Analyze campaign performance metrics and adjust strategies to continuously improve effectiveness and ROI. • Build and maintain relationships with key stakeholders, including vendors, partners, and customers, to foster strong partnerships. • Collaborate with cross-functional teams to ensure successful campaign execution and brand alignment. • Staying up to date on industry trends and best practices to drive innovation in marketing strategies and tools. Show less
