• Developed and execute comprehensive marketing strategies for assigned Office and Corporate category.• Conduct market research to identify trends, customer needs, and competitive landscape.• Enhancing retail operations by devising marketing strategies to boost top-line growth across all business functions, and evaluating campaign effectiveness across marketing channels for optimal communication impact.• Develop and implement effective pricing strategies that align with brand positioning and market demand.• Work closely with development teams (production, design, etc.) to ensure timely and high-quality product releases.• Lead digital marketing efforts to enhance brand visibility, engagement, and sales through strategic online initiatives and content creation.• Plan and execute product launches, including marketing campaigns and promotional activities.• Enhance the in-store experience by working closely with retail teams to ensure a consistent and positive brand representation.• Implement visual merchandising strategies to showcase furniture collections effectively.• Define and track key performance indicators (KPIs) to measure the success of the product.• Plan and execute advertising campaigns across various channels, including traditional media, online platforms, and in-store promotions.• Develop promotional strategies to drive traffic to retail locations and boost online & retail sales• Collaborate with the creative and media agencies to create compelling and creative content.• Develop and manage the brand budget, ensuring optimal allocation of resources for maximum impact.

• • Responsible for the development and execution of marketing objectives with GTM strategy for company’s newly launched Flash Fiber and Charji • GTM planning, Business planning and Trade marketing for wireless and wireline Products • Coordinate and manage Digital marketing, media placement, public relations, events, trade shows and Other corporate events• To achieve company goals must collaborate with Sales and Operations teams for the idealization, planning, budgeting, and execution• Enhance capability, advocacy, and product penetration at all channels • Development and execution of trade/consumer promotions including pricing, sales estimates• Analyze performance to evaluate effectiveness of campaigns & activities and also make data driven decisions to enhance performance • Manage all branding and communication collaterals for the company • Source and develop new strategic partnerships, engagements, and advertising opportunities that generate new revenue streams

• Develop brand strategies and managing marketing campaigns• Establishing goals and objectives to reach our customers through appropriate marketing channels (digital and traditional)Manage the ketchup & Sauces portfolio which is 2nd largest category of company• Monitor and analyze brand performance metrics to evaluate campaign effectiveness andmake data driven decisions to optimize brand strategy and campaigns• Lead exciting digital transformation projects including new website build, Marketing Technology implementation and CRM transformation projects• Assist in Product development, Packaging & Pricing strategy• Lead all BTL activities nationwide, Retail Activations, Shop Converters, Merchandising, Exhibitions, Corporate events, Mall activities, School/colleges activities, DDS and Road shows• Conducting market research to establish customer trends and habits• Manage advertising agencies of ATL & BTL including creatives, OOH & print vendors to ensure that they are within cost and agreed timelines• Introduce new digital roll-out marketing plan (including Facebook, YouTube, Google Display Network, Direct Publisher & Digital PR and google analytics.• Assisting with the analyses of marketing data, including campaign and activity results and online traffic to improve future marketing strategies and campaigns• Preparation of Annual Brand Budget, thorough monitoring of ROI, Plan vs. Achievement through Sales Review report under the assistance of GBM & GMM • Supporting sales and HORECA team with marketing activities by demonstrating expertise in various areas, including Events, retail merchandising, optimization, advertising, social media, and direct marketing

• Developing and implementing marketing plans for baby care - Diapers category • Launch Shield baby diapers with taking market share of 2% in a year • Conducting market research to establish customer trends and habits Support in packaging design and photography while NPD• Manage marketing activities nationwide, Retail Activations, Shop Converters, Merchandising, Exhibitions, Corporate events, mall activities, School/colleges activities, DDS and Road shows • Establishing goals and objectives to reach our customers through appropriate marketing channels (digital and traditional) • Measure brand performance by assessing KPIs and ROI • Manage and create all marketing materials and execute such tasks for all marketing channels Liaison with finance department for timely invoicing and payments

•Monitor and Support related activities of Advertising agencies BTL as well as ATL including TVC, OOH & print vendors and corporate clients •Worked on launch of the Campaign –“Safety par no compromise” along with a comprehensive 360 degree marketing campaign•Working on Oracle system for Marketing and Sales•Market visits for Competitor analysis•Organized Annual Dealers’ gathering across different cities in Pakistan•Responsible for managing all promotional items distribution and giveaways