Hammad Khilji Email & Phone Number

New York, NY, US

New York, NY, US

Dubai, Dubai, AE

Continental Group is a leading insurance brokerage and wealth management firm based in Dubai, with operations in the Middle East, Africa, Asia and Europe. They offer all types of insurance including general, motor, medical, life and high-value life insurance, as well as investment portfolio management.As the department head for marketing, I was responsible.

• Project: Pret-A-CoverTM Buyer’s Lane – A Modest Revolution (Jan – Apr 2018), Islamic Fashion Design Council
• Devised the event marketing strategy including content creation, social media, digital advertising and CRM campaigns.
• Secured media participation from over 30 leading regional publications, TV, and radio stations.
• Negotiated over 20 strategic barter partnerships with influencers to expand reach and generate content.

• The STEP Group organised the first ever Sharjah Entrepreneurship Festival (www.sharjahef.com) under the patronage of Sheikha Bodour bint Sultan Al Qasimi, on November 21-22.Key accomplishments:
• Sold over 1,000 tickets for the festival in under 6 weeks through digital advertising, content and email marketing.
• Organically grew social media following by 400% in under a month; got the event hashtag trending in Sharjah.
• Achieved an ROI of 4x on Facebook and Instagram advertising.
• Secured over $100k in media barters with top regional publications, blogs and influencers.

• menamall aims to be the Middle East’s largest digital mall, offering a curated product catalogue from authorised distributors in the US, UK and China. At the time of launch in October, its fashion store had over 50,000.
• Hired on a fixed 3-month contract to define menamall’s brand positioning, marketing strategy and budget.
• Established a multi-channel launch plan including SEO structure, social media, PPC and database strategy.
• Vetted marketing and PR agencies to help support launch.

Dubai, UAE, AE

• Promoted to head of marketing for all CxO conferences, industry meetings and executive training programmes.
• Led a team of 10 junior executives and managed annual projects of approximately $6M.
• Spearheaded the launch of the company's Citizenship by Investment (CBI) Programme.
• Achieved an annual rebooking rate of 75% on corporate sponsorship and 63% on delegate sales.
• Consistently averaged an attendee satisfaction rate of 4.6 out of 5 for all conferences.
• Developed and launched new brand identity.

Dubai, UAE, AE

• Developed and executed promotional marketing campaigns utilising email, web, online ads, partner e-shots, press releases and social media to drive sponsorship and delegate sales 15-30% year-on-year.
• Consistently achieved an average of over 70% revenue on all events through marketing activities.
• Managed project to change email service provider from vetting potential vendors to successfully moving contacts and functionalities over to new platform resulting in 50% saving in marketing expenditure.
• Grew social media following by 200% on Facebook.
• Increased footfall in all CxO conferences by an average of 15-20% year-on-year.
• Sourced and managed creative agencies, freelancers, copywriters, translators and PR professionals based on project needs.

Dubai, UAE, AE

• Hired fresh out of college and received accelerated promotion to become Senior MarCom Executive within 6 months.
• Executed a multi-channel marketing campaign to acquire delegates and sponsors for the flagship WIL Forum MENA 2011.
• Cold calling business associations, educational institutions and media to forge partnerships and expand outreach.

London, GB

• Selected for Barclays’ Corporate Banking summer internship programme after a 3-stage qualification process.
• Prepared an industry report on the impact of international oil prices on Pakistan’s energy cost during the energy crisis.
• Assisted Relationship Managers on client visits and handling letters of Credit, Demand Drafts and Pay Orders.

Islamabad, Islamabad Capital Territory, PK