Own agency, providing marketing consultancy and interim senior marketing support.

Ethical fintech, targetting underserved communities in multiple markets, to begin their investing journey

Planned to launch HomeHero, a seed stage PropTech that offered a Home Operating System for rental properties. Due to a variety of reasons, the project did not get going

On the Executive Team, built the process and people capabilities to drive growth into multiple new markets­- Lead teams in multiple countries with a focus on digital marketing- Unfortunately the sector tanked during the pandemic due to a reliance on Uber drivers as customers

- Delivered global marketing strategy and communications across 50 markets- Drove business cases for large scale marketing investments

- Created and embedded global growth framework to prioritise which money corridors to focus on- Lead the global rebrand of WorldRemit in Sept 2018- Researched innovative customer value propositions to help differentiate in commoditised sector

- 3 different roles during my time at EDF Energy. Initially started in advertising and sponsorship and grew the brand into a household name and won multiple awards (see awards section below). - Then headed up digital communications as the company looked to leverage social media to build trust, engagement and customer experience- Finally spent last 2 years leading on corporate venturing, working with smart home start ups to accelerate propositions to market

­- ­Planning for consumer communications, campaign plans, budget and ROI.

- Start-up experience in CRM, driving direct marketing campaigns for acquisition and retention.

­- Corporate and business unit strategy work, in a variety of sectors including telecoms, aviation and retail.