This position involves overseeing and optimizing the sales strategy and reporting function within the organization and for the external clients. Providing strategic support to sales and business teams by driving the development and implementation of sales plans. Designing strategic marketing initiatives and below-the-line (BTL) activities tailored to the client's unique business needs.• Work closely with internal stakeholders to identify key opportunities and providing strategic support to materialize them in the form of sales plans. • Designed and implemented measurement frameworks to track and report on performance metrics.• Analyzed sales data, trends, and market insights to create accurate forecasts and plans.• Created and maintained various reports, tracking spreadsheets, and on-demand ad-hoc report requests, as needed within specific timeframes.• Developed visually appealing and user-friendly dashboards to present complex data in an easy manner.• Prepared slide deck proposals to bid for the client projects in collaboration with management.• Designed below-the-line campaigns for various brands and overseen its execution on the ground. • Tracked and assessed the performance of these campaigns, aligning them with predefined goals and objectives, and ensuring a tangible return on investment.• Prepared incentive plans for various sales teams to keep them motivated to achieve organizational goals

Built core business functions, including Marketing, Sales & Distribution, Operations, Accounts/Finance, and HR from scratch to facilitate seamless business operations. Oversaw the comprehensive management of Telenor business in designated areas, ensuring sustained growth.• Spearheaded the implementation of comprehensive systems, processes, and policies which brings substantial growth in business.• Enabled the sales team to access their own performance and retailer level sales figures live by developing a mobile app. This improves sales team’s market efficiency and controls through enhanced ‘visibility on the go’.• Implemented a robust monitoring system for tracking and communication of performance metrics of all KPIs, optimizing organizational performance.• Through strategic planning, monthly targets were achieved for recharge, prepaid, postpaid, and mobile financial services, surpassing established benchmarks.• Expanded retail footprint strategically by adding new retailers at key locations for increased market reach and strengthening product availability.• Placed a high emphasis on distribution KPIs, ensuring a healthy distribution network aligned with benchmarks for enhanced efficiency.• Proactively improve relationships with the retail network through effective servicing and conflict management, fostering a positive business network.• Ensured adequate training for employees and appropriate staffing at franchises, enhancing operational efficiency and customer satisfaction.

Led the regional sales & distribution planning unit primarily responsible for channel planning (GSM & financial services), reporting, and analysis. Region includes 40+ franchises and 37000+ retail outlets with GSM business volume of PKR.10 billion and FS business of 50 billion / annum. A major analytical role for overall channel planning and ensuring regional reporting is done with utmost accuracy. • Restructured the whole regional reporting model for simplicity and combined all the business KPIs in one report eliminating the need to look at multiple reports. • Tracked all business and distribution KPIs with utmost accuracy. Consistently brought key insights into the limelight for improving business efficiency. Regularly assessed and refined KPIs to ensure relevance and alignment with business and organizational goals.• Prepared high-level presentations for regional and national management that involve forecasts, projections, and deep dives.• Developed and launched ‘Geographic Information System’, a digital channel mapping tool to enhance retail analytics and the quality of retail acquisition and footprint. • Launched ‘Retail Float Management Program’ which helped optimize and improve Recharge float levels and its even distribution at retail channel.• Launched ‘RSO Performance Management System’ to improve sales officer’s workload and performance management.• Optimized target split methodologies for franchises that are aligned with business and market requirements.• Designed various campaigns at the regional level helping to get the desired business uptake. Measured and report their post-campaign evaluations to see the efficiency against goals.• Introduced improved network roll-out process with enhanced collaboration with technology team which resulted in improved network coverage.• Lead the induction of new franchises by developing their business cases based on business requirement and ensuring their successful integration.

Headed sales & distribution of an area with a monthly recharge volume of PKR. 40 million while leading 2 teams of 20 individuals. GSM & FS portfolio includes primary & secondary recharge, pre & postpaid sims, devices, MNP, Money Transfer, UBP, Mobile Accounts, etc.• Worked on optimizing the territory distribution health by enhancing retail base, retail serving, franchise and retail float.• Produced 6.5% growth in recharge business as compared to 3.2% regional growth.• Performed in-depth analysis on all sales KPIs to drive sales through better data-driven insights.• Obtained profitable results by developing the team through motivation, counseling, skills development, and product knowledge.• Maintained and increased sales of assigned products. Achieved sales targets and goals set for the area.• Monitored the performance of the sales team by establishing a system involving sales reports, data analysis, and cyclical sales meetings.• Aligned sales volume, product mix, and selling price with supply and demand, changing trends, economic indicators, and competitors.• Developed a specific appraisal system that describes the performance standards for each member of the sales team, set individual territory sales targets, and administered the commission plan.• Ensured availability and visibility of the product on all active retail outlets in the region.• Ensured that Telenor standards of housekeeping and visibility are met at all franchises and retail outlets.• Performed coverage expansion planning and retail outlet planning.• Won Recharge Competition 2014 & FS Competition 2015.

This regional-level position involves the launch and development of new retail channels (Sahulat Ghar, MNP@Retail, and VAS@Retail) in the region. These channels include 500 service-exclusive outlets and 8000+ conversion outlets. Successfully managed sales operations for the channel with a large portfolio of retail products like SIM replacement, New prepaid, Mobile Account, Internet, VAS, MNP, and Financial Services products.• Won award for ‘Best channel nationwide for the year 2010-2011’ at the annual sales conference 2011.• Managed the selection and acquisition of an exclusive Retail Partner Base for the retail channel.• Exceeded all product KPI targets and ensured retail partner base can meet sales and customer service targets.• Devised strategies for improving sales, customer service, staff performance, and motivation, reducing costs and in general improving the standing of Telenor Pakistan.• Developed sales plans and prioritized key strategic steps for sales promotion at Sahulat Ghar. Designed campaigns to enhance retailer and consumer engagement. • Ensured customer service-related activities are done within benchmarked time, meeting SLAs. • Trained retailers and their staff on product knowledge and systems.• Won Mobile Account Competition 2011

Regional owner for sales analysis, KPI tracking, and market insights. This involves measuring short-term and long-term results, comparisons, deviations, trends, forecasts, projections and bringing out key actionable insights for the sales team to drive sales. Also responsible for designing product campaigns and making high-level presentations for regional as well as national top management.• Maintained the ‘Regional GSM Distribution Health’ at an optimum level. With smart initiatives, RDH has been improved considerably and is among one of the best nationwide.• Introduced a new mechanism for Float Management which ensures even distribution of float and product.• Introduced new ‘RSO Serving Mechanism’ which enhances B2B push, improves RSO workload management, and improves retail serving by 6%.• Developed RSO Route Planner to improve RSO working in market which ensures better servicing to retailers.• Added more than 15000 active e-load retailers across the region, contributing hugely to improving product availability and enhancing revenues. • Designed campaigns for bringing improvement in the recharge business.• Provided support in e-load retailer creation, issue resolution, and improving e-load availability across the region.• Franchisee, franchisee staff, and retailer training on the system.• Coordinated with the technical team on network issue resolution.

• Ensured seamless logistics and comfortable arrangements for personnel on the move, managing all aspects of travel and accommodations.• A focal point of my responsibilities involved meticulous planning and execution of various events, contributing significantly to the success of regional activities.• Strategically coordinated the operation and maintenance of the regional vehicle fleet, guaranteeing optimal availability to meet diverse organizational needs.• Handling financial transactions with precision, I adhered to established guidelines and maintained accurate records in the management of petty cash.• Maintained a well-organized inventory of essential resources and materials, ensuring the team had access to necessary tools for day-to-day activities.• Negotiated favorable terms with vendors to secure services and supplies, thereby contributing to cost-effective procurement practices and operational efficiency. • ‘Telenor OSS Champion’ for the months of April 07 and August 07 (National competition in Administration)• Declared as ‘Telenor Champion’ in the category of “Doing Things Differently” by HR.

Assumed responsibility for overseeing all operations of the Front Office during the designated shift. This involved efficiently managing and coordinating various facets of the front office to ensure a smooth and seamless operational flow.• A key focus of my role was to build and maintain robust relationships with both individual and corporate customers. This involved ensuring a high standard of customer service and addressing their needs promptly.• Supervised Protocol Officers, Shift Supervisors, and Security Officers by providing guidance and leadership to ensure a cohesive and well-functioning team.• Held the responsibility for managing group reservations, ensuring efficient coordination and facilitation of group-related activities. This included overseeing group releases and ensuring proper documentation.• Documentation processes for room status updates, group releases, daily arrivals, and monthly forecasts. This meticulous documentation was essential for maintaining accurate records and facilitating smooth operations.• Possess a sound understanding of reservation systems, including GSTS and Holidex worldwide reservation systems. This knowledge facilitated effective handling of reservations, contributing to enhanced operational efficiency and customer service.