As a Digital Performance Director, My aims and accomplishments were: 1. Optimize the existing campaign structure from the perspectives of Budget, Performance, and Conversion 2. Analysis of the previous 2 years' data to channel a sustainable growth strategy3. Create and execute the company's visual, content, and identity strategy.

Being a Marketing Director, I served in the overall marketing strategy, including offline and online both. From ideation to creation of a product, either it's a billboard, a video ad, an interview, a printable or a social media post, I was into it.