As a Creative Director at Balarab, I drive the creative and strategic efforts behind developing and managing innovative brands, projects, and businesses in the digital and marketing landscape. My responsibilities include: - Crafting unique and impactful brand identities that resonate with target audiences. - Leading the creative vision for projects from concept to execution. - Overseeing the development of marketing campaigns that deliver measurable results. - Ensuring consistency and quality across all creative outputs. - Collaborating with cross-functional teams to align creative work with business goals. - Staying ahead of industry trends to implement cutting-edge solutions.

As an Art Director at Arzag Plus, a leading Saudi brand providing comprehensive solutions for the Horeca sector through its application and online services, I played a pivotal role in bringing the brand's vision to life. From conceptualization to the launch of visual assets across platforms such as Google, YouTube, and Meta, I was responsible for creating engaging and visually impactful designs. Collaborating closely with a diverse team of programmers, growth specialists, marketing professionals, and graphic designers, I ensured the brand's message was effectively communicated through the application and website. My work included designing eye-catching banners, graphical elements, and campaigns that captivated the target audience and reinforced Arzag Plus' position in the market. My responsibilities encompassed both art direction and creative concept development. I contributed to creating innovative and compelling ideas that resonated with customers and set Arzag Plus apart from competitors. Additionally, my experience in advertising agencies and studios across Saudi Arabia and Jordan refined my skills in creative copywriting, enabling me to craft persuasive messaging that aligned seamlessly with the brand's visual identity. By leveraging my expertise and collaborating with cross-functional teams, I consistently delivered high-quality designs and contributed to the overall success of Arzag Plus. With a strong passion for creativity and a commitment to excellence, I took pride in elevating the brand's presence and ensuring its message reached the intended audience effectively.

I was a creative professional with a passion for visual storytelling. From concept development to the final advertisement launch, I brought ideas to life with meticulous attention to detail and a deep understanding of brand identity. My expertise spanned various platforms, including social media, online campaigns, TV commercials, and outdoor advertising (still and motion).I specialized in crafting captivating visual experiences through creative graphic design elements. Whether it was designing eye-catching lower thirds, infographics, or ensuring consistent branding advertisements, I strived to create visually appealing content that resonated with the target audience.In addition to my design skills, I possessed a unique strength in creative copywriting. I excelled at crafting engaging and impactful Arabic copy that complemented the visuals and aligned seamlessly with the brand's voice. My storyboard writing skills enabled me to develop integrated concepts and briefs that blended visual and written elements seamlessly.Throughout my time at Fraise Studio, I had the privilege of working with prestigious, industry-leading brands in the Middle East. Collaborating with these renowned clients, I consistently delivered high-quality, cohesive campaigns across various platforms, including social media, online campaigns, TV commercials, and outdoor advertising. Thriving in collaborative environments, I worked closely with cross-functional teams to ensure successful project execution.With a comprehensive understanding of the creative process and a commitment to excellence, I was dedicated to driving the success of every advertising campaign I undertook at Fraise Studio.

As an Art Director at Askemo, I played a pivotal role in uplifting the brand presence and enhancing the reputation of the company's flagship product line, including smart home appliances such as TVs, fridges, and AC units. With a focus on branding and creating highly intuitive designs, I consistently delivered impactful ideas across web, mobile apps, social media platforms, and traditional channels.In addition to my creative responsibilities, I also served as one of the marketing strategic planners, collaborating closely with a diverse team. Working alongside the developer creative director, marketing manager, sales manager, and UX-UI graphic designer, we collectively shaped the company's marketing strategies and executed campaigns that aligned with our business goals.With a comprehensive understanding of both design principles and marketing strategies, I seamlessly integrated visual aesthetics and compelling messaging to create cohesive brand experiences. Through collaboration and strategic planning, I contributed to the overall success of Askemo, establishing its position as a prominent player in the home appliances industry.

I had the privilege of collaborating with Jaras جرس, a leading creative agency based in KSA. Working with renowned brands and government companies, we embarked on numerous highly creative projects that left a lasting impact. In my role, I contributed my expertise to the team, delivering exceptional graphic design and motion graphics solutions. Together, we achieved remarkable results, showcasing our commitment to excellence and innovation in every project we undertook.

As a self-employed professional at The Graphicor Studio, I have had the privilege of creating exceptional and distinctive brands, impactful campaigns, and innovative digital visual designs for numerous clients in Jordan and KSA. With a keen eye for detail and a passion for creativity, I have consistently delivered standout solutions that resonate with audiences and drive meaningful results. By combining strategic thinking, market insights, and artistic expertise, I have helped my clients establish a strong brand presence and connect with their target markets effectively. Throughout my career history, I have nurtured long-term partnerships, built a solid reputation for delivering quality work, and continuously adapted to emerging trends and technologies. My commitment to excellence, creativity, and client satisfaction remains at the forefront of my work as I continue to shape compelling visual experiences for brands in the region.

- Manage, Create and Develop Online and Offline Marketing Campaigns.

At Limescent Agency I played a pivotal role in creating exceptional visual content for social media and print campaigns. With a keen eye for detail and a deep understanding of branding, I consistently delivered high-quality designs that effectively represented our clients' brands.Key responsibilities and accomplishments include:Collaborating closely with clients to understand their brand identities, goals, and target audience in order to create impactful visual content.Designing engaging social media visuals that captured attention, conveyed brand messaging, and drove audience engagement.Developing compelling designs for print materials such as brochures, flyers, and advertisements, ensuring consistency with the clients' brand guidelines.Leveraging a diverse range of design techniques, tools, and software to produce visually appealing and innovative graphics.Balancing creativity with a strategic approach, aligning designs with marketing objectives and ensuring effective communication of key messages.Mentoring and guiding junior designers, providing constructive feedback, and fostering a collaborative and growth-oriented team environment.Keeping up with industry trends and advancements to continually enhance design skills and deliver cutting-edge solutions to clients.Managing multiple projects simultaneously, meeting tight deadlines, and maintaining a high level of quality and attention to detail.In my role as a Senior Graphic Designer at Limescent Company, I consistently strived for excellence, leveraging my creativity and expertise to elevate brands and deliver visually impactful designs.

- Video editing, motion graphics designing.

- Advertisements Designer.- Video Editing, infographic Animation.- Mentoring and teaching new junior designers.- Brainstorming concepts with art director.

As a Graphic Designer at Selex Printing Center, I specialized in creating visually captivating designs for a wide range of print materials. I was responsible for designing large signages and various types of prints, utilizing my expertise to deliver impactful and eye-catching graphics that met clients' needs and requirements.Logo design was another essential aspect of my role. I excelled at conceptualizing and crafting unique and memorable logos that effectively represented clients' brands and left a lasting impression.In the digital realm, I had a strong command of designing graphics for online campaigns. I created engaging visuals for social media, web banners, and email marketing, ensuring that the designs effectively communicated the intended message and resonated with the target audience.Conferences and events played a crucial role in many businesses, and I took pride in designing visuals that enhanced the overall experience. From stage backdrops to promotional materials, I created compelling designs that elevated the atmosphere and conveyed the event's theme and purpose.Throughout my time at Selex Printing Center, I consistently delivered high-quality designs that combined creativity, technical expertise, and a deep understanding of clients' needs. By staying up to date with the latest design trends and tools, I ensured that my work was visually appealing, impactful, and aligned with clients' brand identities.

At Taj Knowledge Station, an esteemed initiative by the Royal Scientific Society, I had the privilege of serving as an Arts Trainer. In this role, I provided comprehensive training in various artistic disciplines. Through engaging courses and expert guidance, I had the opportunity to inspire students and nurture their creative talents.- Provided comprehensive training in graphic design skills, fostering creative thinking and instructing on brand logo concepts, poster design, and the effective use of graphic design tools like Adobe Creative Suite.- Conducted Arabic Calligraphy courses, guiding students in mastering the art of elegant lettering and composition.- Facilitated drawing skills courses, helping students develop their artistic abilities and explore various drawing techniques.

- create & edit characters and objects for educational videos animation.- Drawing storyboard and comics frames.- Working with storyboard writers and objects animators as a team.

- Create designs and apply them on gifts and objects.

16 years ago, I embarked on a transformative journey as a graphic designer, stepping through the gateway of my passion at a small agency. As a Junior Newspaper Advertisement Graphic Designer, I delved into the art of crafting compelling visuals for print campaigns. Immersed in the world of newspaper advertisements and campaign prints, I honed my skills in translating client briefs into captivating designs that effectively communicated key messages. It was within the constraints of print media that I discovered the power of layout design, typography, and visual composition. Despite tight deadlines and the need to juggle multiple projects, I thrived in the fast-paced agency environment, continuously seeking opportunities to learn and grow. That first position served as the foundation of my professional journey, igniting a lifelong dedication to the art of graphic design.