Fractional CMO Services are affordable marketing solutions for funded startups, small businesses, and medium-sized companies in need of strategic marketing guidance without a full-time commitment. Stop squandering resources and ROI by posting on all channels and hoping something clicks. Hope is not a strategy.As a Fractional CMO, I collaborate with your leadership team to create a customized Marketing Strategy that makes effective use of your internal resources within a limited timeframe, usually 6-12 months. Take advantage of high-level marketing insights, strategic planning and campaign optimization without the financial burden of a permanent CMO. Utilize decades of hands-on experience to implement targeted marketing strategies, boost brand visibility and achieve measurable results within your budget.I'll deliver a Marketing Strategy that connects your business goals to the marketing efforts needed to reach them. This is created in collaboration with key stakeholders and is comprehensive in nature.‣ Focused on short- & long-term goals‣ Analyzes competitive landscape & market position‣ Identifies strategic approach and resource allocation‣ Includes target audience, benchmarks & brand messagingI'll oversee the development of the Marketing Plan, which presents the operational steps needed to achieve the Marketing Strategy. The plan is created by your Marketing Manager and owned by your internal team.‣ Focused on individual marketing tactics‣ Defines the channels, resources & budget‣ Outlines the tactical content topics & schedule‣ Includes KPI/KBO/OKR measurements for successFinally, I'll monitor and optimize the Marketing Plan with your team. I'll report progress and insights, solicit internal feedback from key stakeholders and recommend strategy refinements.Let's have a conversation. I'll share how I can connect your business with strategic marketing expertise that optimizes growth and minimizes the risks of misaligned strategies.

* Producer for the development phase of an independent feature film: ways of forgetting* Developed interactive website based on design team's visual mock-ups* Defined Teaser narrative with filmmaker using footage shot during Kickstarter campaign* Collaborated with multi-national post-production team on design and editing* Video editing of all interactive clips for website game* Managed development budget, contracts and 3rd party vendor payments* Created pitch packet, investment proposal and budget; performed all industry research

Board Member, Webmaster and Digital Marketer for Art Klub NOLA, a New Orleans-based artist community and production company on a quest to create and expand collaborations that enhance and promote artistic expression and opportunity. Art Klub services allow artists to tap into greater opportunities to expand their careers, gain experience, widen their audience base and connect with other artists. Art Klub is a 501-c3, not-for-profit organization, founded in 2007.

Online OSHA safety training course & B2B LMS provider. Inc. 500|5000 America’s Fastest-Growing Private Companies (2013-2016). Rank #47 of Top 100 Education companies in 2014.* P&L for a $4M online B2C business division* Managed $500,000+ in Ad Spend per year* Grew web traffic by 248% from 2012-2015* Increased online revenue by 190% from 2012 to 2015* Developed and led all aspects of a multi-channel digital marketing program including: search engine marketing (SEO, PPC), video, email, social media, mobile app development and strategic partnerships* Analyzed multiple data sources and customer metrics to measure outcomes, optimized performance and informed projections; C-Level reporting on daily and monthly basis* Created and implemented all digital marketing strategies to promote ClickSafety online courses, products and services to achieve monthly/yearly revenue and traffic targets, including A/B testing and measuring success & ROI using Google Analytics* Managed 1 FTE with dotted-line responsibility for 2 SME's; maintained a learning environment* Managed B2C email acquisition channel focused on new customer on-boarding campaigns, B2B industry partnerships, monthly specials and customer retention campaigns* Directed, shot and edited over 200 YouTube videos for content marketing strategy (now monetized as course additions)* Managed outside design agencies to develop digital branding materials and trade show signage* Strategized new sources of business, increases to market-share and competitive weaknesses; developed and implemented plans against them* Conducted ongoing market research to capitalize on industry and marketing trends; adjusted marketing plans accordingly* Worked collaboratively with sales, support and operations to implement new customer-facing initiatives, reduce customer support issues and achieve increased revenue goals

* Provided Search Engine Optimization consulting (under contract with Ion Training)* Analyzed legacy website for SEO opportunities using industry standard tools: MOZ, SEMRush, Google Analytics* Delivered actionable SEO marketing report* Implemented SEO pilot project for 8 key products (Dec 2011)* Increased Organic site traffic for 8 key products by 19% (Jan-Apr 2012)* Increased key product Revenue by 58% (Jan-Apr 2012)* Analyzed competitor strategies and created a Competitive Landscape Report

* Provided ILT and technology support for English Innovations, a unique English language learning (ELL) pilot program provided free for the immigrant & refugee community (under contract with Ion Training)* Developed and revised course curriculum after each 3-month session based on lessons learned* Created first draft of a Train-the-Trainer (T3) program* English Innovations sponsored by The Gates Foundation as part of their U.S. program in Education* Project used Live Mocha (Acq. by Rosetta Stone) online learning portal and loaned laptops, headsets and 4G wireless cards to participants for the duration of the course* The program was funded for a National Launch across 6 cities in 2015-2016

* Founded a digital marketing consultancy that created multi-channel content marketing campaigns* Developed targeted digital/content marketing strategies measurable against client's KPI's and KBO's* Performed search engine marketing and optimization using SEO & PPC tactics

* Provided Project Management and Quality Assurance on business process development projects for New Account Opening processes in the Financial Industry (under contract with Ion Training)* Developed sales & marketing materials and delivered online training videos as part of content strategy

* Produced "Rick Walks America", a documentary film about my father, Rick Hammersley, a colon-cancer survivor and 19-year diabetic, who walked across the country in 2008.

* Founded a systems integration company that combined search technologies with service resolution and behavioral analytics for retail, technology & media companies* Partnered with enterprise software vendors Mercado (acq. by Omniture/Adobe) and Knova (acq. by Consona/Aptean)* Delivered Project Management and Software Integration services to multiple e-retailers, including B&H Photo Video and Quidsi (acq. by Amazon)* Developed add-on services including training, business process analysis & web UI improvement audits* Managed company goals, sales pipeline, resource allocation, financials, legal contracts, staffing priorities

* Managed a product R&D department focused on long-term customer retention* Staffed and managed a diverse team of 12, including developers, information architects, project managers, technical leads and vendor liaisons* Launched B&H University, an employee eLearning portal that reduced training times for existing & new staff* Delivered beta of B&H Support, a customer-facing eLearning portal to train customers on effectively using the products they purchased, priming them to move from amateurs to professionals* Created an automated web content process that acquired product info for 20,000 SKU’s/month* Managed scope, resources, timelines, risks, milestones, budgets and C-level reporting for all projects* Practiced project diplomacy by anticipating needs of IT, Web, Sales, Advertising and Management* Analyzed and modified business processes across multiple channels to support technology roll-outs* Contributed to RFP selection process and co-wrote pilot requirements for new web search application* Maintained a learning environment by mentoring developers in SCRUM and Agile Development methodologies

* PM for enterprise-wide project to create B&H Support, a customer-facing eLearning portal and B&H University, an employee eLearning portal* Staffed and managed a team of 9, including technical leads, developers and information architects* Managed scope, timeline, resources, risks, milestones, budget, C-level reporting & 3rd party integration teams* Designed user acceptance and beta tests; monitored integration, stress and performance testing* Achieved train-the-trainer certifications from Apple and Avid* Delivered ILT/Classroom training to sales force as a needs assessment into B&H University features* Analyzed sales and support business processes; mapped specific functions to B&H Support site* Vetted technologies, negotiated contracts and vendor bids for the most effective yet cost-saving solutions* Created virtual web content process where 20 writers delivered 800 SKU’s/month

* Co-Produced "Search for Freedom"​, a 60-min documentary film by Munizae Jahangir* Managed the project timeline and milestones by ensuring that co-editor's met their deliverables in the production schedule* Reviewed, restructured and edited the main story narrative to accommodate field footage* Provided initial rough cut editing of documentary