Michael Hammers Email & Phone Number

Wichita, Ks, Us

Wichita, Ks

Atlanta, Ga, Us

- Execute contracts with new partners, ongoing renewals, and other legal affairs for the product team in coordination with supply chain and legal. - Product owner for SEM, META, Listings Management, and Email marketing products for the company. This includes a combination of external vendor management and internal teams. - Oversee client dashboard and reporting product, including integrating new campaign data, QCing data sources, and updating metrics or templates based on internal and external feedback. - Spearheading successful trials for AI Marketing products to streamline creative and ad copy for television and digital marketing.

Atlanta, Ga, Us

Promoted to a newly created role leading other marketing strategists and digital analysts as a result of being one of the top strategists in the company as measured by YOY increase in digital marketing performance.Improved go-to-market speed for new digital marketing campaigns and reduced workload of repetitive tasks for my team members by onboarding a project management tool, a more efficient intake system, and automated tasks. The result was so successful that it was implemented across the organization’s additional offices.Worked on a cross-functional team that developed an RPA (robotic process automation) bot to grow the capacity of our digital marketing team.Grew volume of digital marketing campaigns for the D2C clients of the marketing agency by nearly 100% YOY by leveraging dynamic Facebook and Google ads. Serving for the second year as a digital marketing leader for our cross-market management group who develops a company-wide revenue and brand growth strategy.Manage relationships with cross-functional leaders in Sales, Marketing, Product, Fulfillment, and external vendors through 1-1's, distributing industry trends, and summarizing high-level performance of the team.

Atlanta, Ga, Us

Worked with both D2C and B2B clients to plan, execute, and optimize KPI-focused media buys across Television, OTT, Audio, SEM, YouTube, Facebook Ads Manage and Google Ads (DV 360). Campaigns utilized story-driven video content, engaging display, and high conversion Google search ads to grow product purchases.Led Sales, Creative, and Ad Operations team members cross-functionally to ensure key digital marketing campaigns ran effectively. Met with team members throughout to identify areas to improve ROI.Ideated strategies that were used to close over $2M in revenue in 2020 from both local and nationwide marketing campaigns, including political campaigns for the 2020 election. Coaches sales team members on marketing strategies and how to pair tactics to meet client needs. Works with them one-on-one to teach best practices around identifying customer segments, pairing relevant marketing strategies, and positioning of our available marketing products. Leads special initiatives as needed including the implementation of a free advertising program across Kansas and Arkansas for restaurants affected by Covid-19, creating a company-wide strategy and playbook for national digital advertising, and managing a team of digital experts across the organization to create a comprehensive program to train and equip our team members to be virtual experts as we continue working remotely.

Atlanta, Ga, Us

Used demographic and industry research to identify customers for our clients. Utilized first person data on traditional and digital media behaviors to recommend marketing strategies and solutions to help them achieve and exceed their business goals.Provided research, strategy, and marketing recommendations to an advertising sales team of 20 people across Kansas and Arkansas to help position our portfolio of cable, social media, OTT, geotargeting, native, and display advertising. In my first 6 months, my presentations, insights, and strategy recommendations were used to close over $600K of business.I created and executed a local customer care program to reduce client churn and improve client relationships, and I managed a local programming team to educate our staff and clients about the exciting television programming available for local advertisers.

- Led a team of 4 and managed day-to-day operations on outbound social media, email marketing, and paid omni-platform campaigns to drive engagement, referrals, and sign-ups. - Worked with Development, Product, and Content teams to help identify and segment potential customer audiences (personas) and craft strategies and campaigns to individually target various customer segments across social media, search engines, and industry blogs. Managed paid marketing acquisition campaigns on Facebook, Instagram, Youtube, and Google as needed to maximize daily campaign performance and ROAS. - Analyzed end-to-end customer flows for sign-up flows to identify improvements that increased conversion efficiency for site traffic. Leverage data analysis, campaign insights, and KPIs to refine and optimize end to end marketing campaigns to maximize overall performance and ROI tied to KPIs - including ad campaign creative, landing pages, and sign-up flows. Manage the development and release of new device applications including Apple TV, iPhone, and Android.

Norfolk, Va, Us

Manage marketing campaigns through conceptualization, approvals, development, launch, andfollow-up analytics. Coordinate needs and priorities for marketing campaigns with teams from different departments in PETA offices globally. Regular use of the Microsoft suite, Photoshop, Wordpress, Convio, Social Media, and google analytics to create and promote webpages, videos, contests, print media and other projects. Researching and writing regular content for webpages and social media posts. Management of the PETA Pinterest account.

Us

- Assisted the A&R team at Atlantic by scouting out talent via networking, live shows, and entertainment blogs. - Pitched artists to A&R for consideration including Halsey and Charlie Puth, who was ultimately signed by the label. - Researched potential acts, and created in-depth reports for the A&R staff about each artist and their music. - Provided administrative support to the recording studios by completing and filing studio bills in addition to other office documents. Fulfill auxiliary support to executive assistants at the company.

New York, Ny, Us

- Provided support to the Marketing, promotions, and digital media departments. - Brainstormed and developed marketing strategies that were implemented throughout the United States to promote various country artists on Sony Music roster.- Tracked and analyzed Spotify numbers for the label roster

Nashville, Tn, Us

- Created an in-depth marketing plan to utilize local PR, social media, and drive word of mouth for the University showcase series that drew several thousand student attendees. - Managed graphic design, print, and distribution of flyers and posters through a marketing 'Street Team.' - Created a philanthropic tie-in to for a local breast cancer charity, which raised over $1,000.- Created and maintained facebook events and social media content for the launch of each quarterly showcase.- Served as an Associate Producer for my final Urban Pop music showcase Fall of 2013. This entailed promoting and managing the submission, audition, and stage buildout processes.

Berlin, Deutschland, De

- Created excel spreadsheets to track demo payments and recoupables.- Attended showcases for songwriters and organized incoming song catalogues for new writers.- Listened to new music submissions and highlighted high quality demos.

Nashville, Tn, Us

- Assisted the Artist Relations department of the non-profit in coordinating fund-raising efforts with artists and their management teams including Dave Barnes, Matt Wertz, Drew + Ellie Holcomb and the band Parachute.- Researched potential artist and tour partners, and provided general office support.- Conducted brainstorming sessions on social media strategy, web development, and content creation.- Helped create materials and promote a Birthday show for the organization, hosted at Rocketown of Middle Tennessee

Wichita, Ks, Us

- Formulated Google Adwords campaign strategies. My strategy was the top-performing AdWords campaign for the company during the internship and won an internal award for highest ROI.- The internship culminated in the creation and presented social media promotion plan to the local management team for long-term implementation.- Filmed, recorded, and produced content for promotional purposes including product photoshoots, memes, and parody music videos.

New York, Ny, Us

- Learned about investments and investment strategies, culminating in a presentation and report to financial partners.- Mentorship with a local financial advisor on types of investment strategies and analyzing the historical returns and fees on types of funds.

Richfield, Minnesota, Us

- Helped find solutions to customer's electronic problems with audio and video equipment- Sold iPods, mp3 players, and other electronic devices- Served as a local store expert in current pop music records, maintained endcaps with current top 40 music, and provided recommendations to customers on new music.

Bachelor Of Business Administration (B.B.A.), Music Business/Entrepreneurship

Education record