John Benyamine Email & Phone Number

New York, Ny, Us

New York, Us

As CEO of Moonrock, I lead a forward-thinking team dedicated to creating custom digital and physical experiences that connect brands with the most elusive demographics, from Gen A to Z. Our partnerships with industry giants like Walmart, H&R Block, Milk, Meta, Sony Pictures, and Amazon showcase our ability to deliver world-class experiences that captivate and inspire.We specialize in crafting engaging, immersive content across major UGC gaming platforms such as Roblox, Fortnite, and Minecraft. Our expertise extends to both virtual and in-person activations, ensuring memorable interactions that resonate with today's gamers, with exclusive relationships with events like San Diego Comic-Con and LA Comic Con. We pride ourselves on our innovative approach, seamlessly integrating brands into gaming environments to drive high engagement and conversion rates. We are committed to adapting and evolving alongside the rapidly changing digital landscape, ensuring our clients stay ahead of the curve. Let's connect to explore how we can create impactful, unforgettable experiences for your audience.

Creating unscripted series concepts for development and facilitating Game IP relationships at Story Kitchen, a feature film, television and digital content production company focused on video game-to-media adaptations (Sonic, Tomb Raider).

Norwalk, Ct, Us

Managed over 40 people across several teams, in charge of live event activations, sales, video, social media content creation, livestream production, metaverse planning & ideation, and creative & graphic design services.Created, collaborated, and sold programs for clients such as YouTube, ESPN, Twitch, Amazon Prime Gaming, Xbox, Facebook, State Farm, Buffalo Wild Wings, Hollister, Sony Pictures, San Diego Comic-Con, and more.Created revenue streams and helped lead sales efforts contributing to over $44MM in revenue and contributing to the company’s 2022 acquisition for $470MM.Led diversity initiatives through inclusion and integration of diverse hosts, charities including Equal Justice Initiative, and groups including IGDA Foundation; helped establish Juneteenth as a company holiday.Developed content and influencer solutions in the USA, Mexico, Brazil, France, Germany, Spain, and the UK.Collaborated with revenue, account management, executive, and finance teams to ensure a positive and successful working environment.Formerly ReKTGlobal, purchased for $480M by Infinite Reality in 2022.

Los Angeles, Us

Co-founded Esports.gg, a website and social media label started from scratch and later sold to eFuse for an undisclosed sum in 2021.

Created a digital content marketing firm from scratch with one partner, eventually expanding to over 30 employees, prior to its acquisition by ReKTGlobal in 2019.Led sales and operations, winning clients HyperX, Turtle Beach, Tetris, Penguin Random House, Xbox, Hollister, Buffalo Wild Wings, Activision Blizzard, Tencent, and more.Responsible for $5MM in sales and revenue, coordinating with clients digitally and through regular travel to Los Angeles, Seattle, San Francisco, Austin, and more.

Brighton, East Sussex, Gb

Led creation of USGamer, BrasilGamer, IndustryGamers (merged into GamesIndustry.biz), Eurogamer US-based projects, and managed US editorial and business efforts. Worked with teams across multiple territories and languages to help grow entire Gamer Network portfolio of sites from 9MM UVs per month to 36MM+ per month.Strategized and managed creation of content for a variety of white-label partners, including GAME (UK) and Penguin Random House.

New York, Ny, Us

Helped lead product direction for Games.com and Joystiq.com, working with sales, editorial, design, development, and executive teams.Created several compelling products that reached 20MM unique visitors every month and generated $17MM in annual revenue.

Us

In charge of editorial direction, including managing teams of writers and content creators, developing editorial calendars, and managing live coverage of events.Worked with full-time editors and designers, and interfacing with ad sales and executive teams to grow GameDaily into the largest independent video game site (comScore, 2006).Sold GamerFeed publication to GameDaily in 2004.

Created online editorial operation Hammersuit, reaching a peak of 24MM monthly page views across owned-and-operated websites, including IGN and CNET affiliate websites.Company, IndustryGamers publication, and Modojo publication acquired by Eurogamer (now Gamer Network) in February 2011, leading to Publisher position at Gamer Network.GamerFeed publication acquired by Gigex GameDaily in August 2004, leading to Editorial Director position at GameDaily.

M.A., Corporate And Organizational Communication

B.A., Communications And Mass Media