Hamna Asher Email & Phone Number

Islamabad, Pk

San Mateo, California, Us

➤ Developed and implemented 12 experiments in my first quarter by leveraging data and strategic thinking, overcoming process and measurement challenges. These experiments resulted in approximately 7,000 incremental signups annually.➤ Played a key role in setting up experimentation and Jira processes, including creating an organized experiment hub in Confluence. This work enhanced accountability, efficiency, and collaboration while increasing the visibility of the web growth team's efforts across the organization.➤ Collected and analyzed data from failed experiments to iteratively improve and plan new experiments, ensuring continuous growth and learning.➤ Fostered productive partnerships by understanding individual working styles and reached out to cross-functional teams to explore growth opportunities.➤ Presented experiment results and learnings to broader audiences, utilizing data-driven storytelling to combine quantitative data with hypotheses and rationale, thereby improving team visibility and transparency.Key Strengths: Technical acumen, attention to detail in writing requirements, establishing processes, documentation, and effective communication to ensure alignment and progress.

Seattle, Wa, Us

➤ Spearheaded global marketing efforts for PWiC, creating engaging designs and content for social media posts to raise awareness about PWiC's mission and vision, connecting and inspiring women in tech globally while celebrating their accomplishments➤ Contributed to the growth and visibility of PWiC by strategically leveraging social media platforms, resulting in a 12% growth in online community engagement➤ Collaborated with cross-functional teams to coordinate marketing campaigns, ensuring consistent messaging and brand identity across various platforms.➤ Continuously learned and adapted to the evolving social media landscape, staying up-to-date with industry trends and best practices, resultantly reaching a broader audience and fostering a sense of inclusivity within the tech community.

Seattle, Wa, Us

➤ Fostered global reach and visibility for Pakistani women in computing through successful partnerships, enabling access to diverse opportunities and resources.➤ Created a comprehensive partnership document outlining the benefits, requirements, and process of partnering with PWiC, simplifying the collaboration process and enhancing transparency.➤ Supported the growth and retention of Pakistani women in STEM fields by establishing strategic partnerships that provided mentorship, professional development, and increased exposure to industry opportunities.

New York, New York, Us

➤ Product Strategy & Vision: Shipped a real-estate enterprise SaaS product from 0-1, collaborating with a team of PMs, resulting in the signing of 2 real estate giants as partners➤ Product Improvement & Development: Owned the strategy for E2E implementation of bi-directional API integration with 3rd party software. This functionality was the main driver for sales and product adoption, onboarding 1,500 new real-estate properties.➤ Product Ideation: Rebuilt in-app metrics dashboard from the ground up, providing data-driven insights for users to grow their ancillary revenue, attracting an additional 600,000 apartment units as a result➤ Product Design & Customer Empathy: Undertook user research/feedback, competitive analysis, market analysis, and applied design & UX / UI principles to develop a user-centered product roadmap delivering 30 feature enhancements and a 15% increase in customer satisfaction in 8 months➤ Experimentation: Shipped A/B tests responsible for over 28% conversion rate lift across all audiences➤ RoadMap & Product Usage: Defined product strategy, requirements, user stories, managed backlog, led scrum ceremonies, applied SDLC, and leveraged performance metrics to inform decisions within an agile environment, resulting in 18% faster delivery.➤ Stakeholder Management: Collaborated with cross-functional teams through the product lifecycle, to provide technical leadership, support GTM strategies, and interact with users, resulting in a 32% reduction in support tickets.➤ Project Management & Communication: Proactively managed project risks through effective mitigation strategies and provided comprehensive status reports to senior management, showcasing key milestones and recommendations.

West Palm Beach, Fl, Us

➤ Acted as the primary liaison for 15 clients with a monthly budget of $250,000, handling all technical inquiries, evaluating feasibility, and guiding the business teams for seamless project execution.➤ Coordinated communication between internal teams, vendors, clients, and other stakeholders throughout the project lifecycle, leading to improved project transparency, reducing communication-related delays by 15%➤ Reviewed deliverables prepared by the team before passing them to the client, reducing the errors and rework by 32%, leading to improved quality of client deliverables and increased client trust.➤ Negotiated contracts with vendors to secure the best prices for development and design services and tracked development costs and expenses against the original project budget, maintaining 98% budget adherence across all projects, ensuring financial stability and profitability.Ideabar is a marketing + media agency that changes minds and moves markets. Cox Enterprises, the parent company is a private, global, values-driven corporation with 55,000 employees and $21 Billion in annual revenue, has been investing in long-term growth since 1898.

➤ Led a 2-month program that launched and established key roadmap themes for guiding early-career professionals in the development of their soft skills and personal brand through a variety of workshops and 1-on-1 mentoring sessions➤ Provided support to fellows by revamping resumes and LinkedIn profiles, undertaking side projects, expanding LinkedIn networks, and tackling behavioral interview questions➤ Mentored 10 early-career professionals in the tech space (Software Engineering, Data Science, Machine Learning, and Marketing) who were critically selected from a pool of ~50 candidates➤ Tracked success metrics such as fellow/user retention rate, fellow progress, and fellow/user satisfaction through surveys and feedback to support the program's OKRs and KPIs

San Francisco, California, Us

➤ Conducted data-driven A/B tests on +400,000 monthly visitors, yielding a remarkable 35% improvement in prospect conversion rates through insightful data visualizations and reports.➤ Led a cross-functional team in migrating Motive’s blog to an advanced platform, achieving a remarkable 26% reduction in page load time and a 15% increase in readership.➤ Implemented a structured data tracking solution using Google Analytics and Google Tag Manager, increasing testing accuracy by 17% and reducing ad-hoc data request turnaround time by 20%.➤ Played a pivotal role in Motive’s strategic planning for talent outreach programs, contributing to a 10% improvement in attracting and retaining technical talent.➤ Mentored junior developers, enhancing their understanding of complex coding concepts and error debugging.

San Francisco, California, Us

➤ Engineered multi-step forms following modern design trends, building reusable WordPress components, and refactoring legacy codes, resulting in an 18% improvement in website maintainability and 67% faster go-to-market time.➤ Integrated third-party APIs, resolving cross-browser compatibility issues across platforms, ensuring security, and achieving a 26% increase in consistent functionality and performance.➤ Delivered end-user training on content management systems, empowering marketing with improved ability to make updates and maintain the website independently.➤ Efficiently managed backlog with JIRA and Agile methodologies, utilizing Git for version control, accelerating the development lifecycle by 13% from initial prototyping to enterprise-quality testing and implementation.➤ Earned top management recognition for spearheading critical projects, leading to a well-deserved promotion.

➤ Product Development: Researched, reviewed, and implemented solutions to optimize core website KPIs➤ Critical Thinking: Analyzed ongoing website performance. Establish KPIs for each part of the website (homepage, blog, store, checkout).Locopixel is a custom product development house with software avenues in Smart Logistics, Real Estate, E-Health, AgriTech, E-Commerce, and FinTech. Locopixel is committed to helping organizations develop, and succeed by creating distinctive products and services tailored to their needs. Paving the way for a digitally enhanced future.

Lahore, Punjab, Pk

➤ Prioritization: Determined strategic priority for a feature from the derived findings, and how it met business goals➤ Product Pipeline: Supported ongoing development, strategic vision, and business operations through all key phases of the product ➤ Market Research: Conducted mixed-method market research for statistical analyses on Software Defined NetworksWateen telecom is among the largest and fastest-growing fiber network infrastructure companies in Pakistan. Wateen supports enterprises in their digital evolution journey with their world-class services and solutions.

Karachi, Sindh, Pk

➤ Forecasting: Analyzed quantitative and qualitative user feedback to inform product strategy and pipeline development➤ Marketing Research: Researched industry trends and features to develop and pitch recommendations for product roadmap➤ Business Intelligence: Assisted with product lifecycle management through launch to EOL➤ Competitive Analysis: Observed industry user experience trends and analyzed competitorsibex. is a leading end-to-end provider of technology-enabled Customer Lifecycle Experience (CLX) solutions. ibex helps leading brands worldwide to acquire, engage, and retain customers. With the headquarter in Washington, D.C., ibex has delivery locations across 26 sites in seven countries and maintains a network of over 22,000 employees, handling 60 million customer interactions yearly using their CLX platform