Overseeing operations in our 3 locations, looking for expansion opportunities, evolving product lines, driving sales and motivating the leaders and staff within our business. Engaging with vendors and maximizing profit. Focused on community and doing the right thing, with the right people at the right time to bring mutual rewards to all of our employees.

Managing across the business, Sales, Design, Sourcing , Logistics leading the teams to grow the business season on season. Report KPI’s and progress to the Chairman and Board and define and execute the International sales strategy. Direct merchandise planning , inspire and influence heads of product creation, operations and sales. Create compelling product offerings in line with brands DNA and offering a point of difference. Manage relationship with Brand Owners. Work with key International partners and deliver against the critical path for sample development and production.

Grew the categories by 5% year on year, offered compelling and consumer appropriate product ranges, merchandised the collections in detail to give the best product and new commercial opportunities, raised category profile and in store presence. Led Research and analysis of consumer and their requirements• Units reached 1,450,000 pairs per year • Achieved 11% growth during this period• Grew turnover by $63,275,657• Penetrated new territories with these categories, in particular North America• Increased SKU efficiency• Evolved PLM and merchandising role

Built significant demand through unique on trend product offerings and established two shoes which are synonymous with the growth of Lacoste footwear.• Built to 460,000 pairs per year• Achieved 8% growth during this period• Grew turnover to $19,188,208 • Improved SKU efficiency• Introduced strategic merchandising• Improved ladies footwear visibility globally• Led and developed team to become a leading company bench mark for Business Unit

Directed the Stealth and Vert collections. Created and developed a highly successful team. Managed product for NYC Fashion shows and international collaborations• Grew the Category 600% to 150,000 pairs per year• Established the collection as a credible alternative limited edition option for the sneaker stores• Gained presence in key sneaker stores: Alife, Offspring, Bodega, Sportie LA, Undefeated• Fisrt ever brand to collaborate with Sneaker Freaker magazine• Created demand for filter down products to enter main range driving larger volumes

Grow and manage the key and National account business. Develop strategy to build sustained growth and build high street presence

This role was specifically based around the key sports fashion retailers within the UK. My position increasingly involved regular feedback and suggestions for range developments to meet current and future market trends with the aim of creating a more fashionable perception and route to market.

I was responsible for independent sales across London and South east England, involving a variety of retailers and locations. The role included all usual sales responsibilities expected within a world class company.

Branch Manager

CAD, CAM machine manufacturing for the MOD and Aerospace industry