Hampus Markkrona Email & Phone Number

Gothenburg, Se

The marketing team oversees day-to-day operations, continuously improves marketing plans, communication, and strategic positioning. The main objective is to develop the marketing organization, generate high-quality leads for the sales team, and enhance the brand's position in the market. Collaboration with the sales and tech teams ensures alignment and a concentrated effort in targeting customers effectively. This brief provides an overview of the key responsibilities and achievements: Marketing:* Increased yearly ARR (Annual Recurring Revenue) by 128%.* Transitioned to demand generation marketing, enabling a self-service product experience.* Managed product development initiatives to enhance the offering.* Implement product packaging strategies for both Infrastructure as a Service (IaaS) and Platform as a Service (PaaS).* Oversee partnerships with external organizations and market agency.* Plan and host live events to engage with the target audience.* Develop and defined customer journey for both self-service and complex sales processes. Sales:* Created new business value that was 6.5 times the marketing budget.* Conduct onboarding and coaching for new sales staff.* Increase the usage of CRM (Customer Relationship Management) systems and define sales processes.* Managed and coached external TM (Telemarketing) partners. Customer Success:* Initiated and developed the customer success department.

Stockholm, Stockholm, Sverige

Redbridge is a part of Binero Group.

Greater Gothenburg Metropolitan Area

Worked in close collaboration with the CEO, I took responsibility for the entire sales process, from planning to execution. l also handled all marketing-related tasks, including working closely with the technical team to create relevant content. Established relationships with international technology partners, leading to increased market shares and sales. Additionally, I identified customer needs and develops new product offerings, resulting in significant revenue growth. * Responsible for end-to-end sales processes, working closely with the CEO.* Handles the planning, creation, and execution of all marketing activities.* Develops and maintains relationships with eight international technology partners to drive sales and gain market shares.* Collaborates with the technical team to produce award-winning content.* Identified customer needs and develops new packaged product offerings, including a new licensed product generated three times the ARR (Annual Recurring Revenue).

Greater Gothenburg Metropolitan Area

* Built sales and market processes from scratch, with the goal of doubling the number of consultants and revenue by 2022.* Acquired in-depth knowledge of the IT industry, complex technologies, as well as complex sales and marketing strategies.* Engaged with a diverse range of customers, including scale-ups and enterprise companies, with a focus on government, logistics, industrial, and financial sectors.

Göteborg, Sverige

* Established the Sales Department at HandelsMarketing with responsibility for company sales and providing sales coaching to a team of 15+ coworkers.* Gained expertise in digital marketing, including SEO, SEM, social media marketing, and event marketing.* Lead both customer-facing and internal projects, ensuring their successful execution.

Find a video of a day at the office below. Fortunately, I was not a crash test dummy, but they were great colleagues, surprisingly chatty.

Ekonomie Kandidatexamen (Ek.Kand.), Economics

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