Director Of Marketing
CurrentDelivered transformational leadership to a cross-functional team consisting of 20 strategists, project managers, and creative professionals to conceptualize and develop cross-channel marketing plans and strategies for successful product launches in healthcare, business, and leadership. + Demonstrated strategic expertise and visionary leadership in initiating KPIs, continuous process improvement, uncovering areas of sales optimization, customer acquisition, and product development. + Provided strategic leadership in effective budget management, cross-functional analysis, and vendor and human resource optimization, resulting in maximized ROI in marketing budgets. + Known for identifying and engaging new markets by introducing innovative marketing strategies. + Researched, gathered, and deployed data insights to invest in programs with growth potential while optimizing the effectiveness of programs with limited growth potential.