Brand Engagement And Experience Intern
• Worked in a team of 5 for ideating and executing the 14th August Marketing Campaign, achieving significant success with a 37% increase in sales and 59% increase in profile visits.• Streamlined decision-making by creating 11 performance dashboards showcasing insights into branch, product, and staffnperformance, resulting in a 24-hour reduction in the decision process.• Spearheaded the successful Wabii Death Campaign, achieving a remarkable 1700% increase in online engagement and… Show more • Worked in a team of 5 for ideating and executing the 14th August Marketing Campaign, achieving significant success with a 37% increase in sales and 59% increase in profile visits.• Streamlined decision-making by creating 11 performance dashboards showcasing insights into branch, product, and staffnperformance, resulting in a 24-hour reduction in the decision process.• Spearheaded the successful Wabii Death Campaign, achieving a remarkable 1700% increase in online engagement and breaking all previous records for breakfast, lunch, and dinner sales.• Enhanced the effectiveness of the Net Promoter Score (NPS) system by refining its reporting mechanism, facilitating swift identification of areas contributing to low NPS scores, and enabling prompt remedial actions to uphold customer satisfaction levels and foster brand loyalty.• Conducted comprehensive brand equity assessments through focus groups and brand personification techniques to provide insights into consumer perceptions, yielding crucial data on brand awareness, loyalty, and positioning Show less
