Hamza Islam Email and Phone Number

• Leading 1P Data Initiatives for Top CMUs in Africa and Middle East. I design collection, storage and engagement strategies with markets to drive target lifetime value of GBP 10M by 2025.• Leading audience studies for OTC brands in South Africa to ensure we target high potential audiences with precision during Always On campaigns, events and on Key Inflection points. • Leading content development with brands and agencies to building detailed consumer journey with fit for digital… Show more • Leading 1P Data Initiatives for Top CMUs in Africa and Middle East. I design collection, storage and engagement strategies with markets to drive target lifetime value of GBP 10M by 2025.• Leading audience studies for OTC brands in South Africa to ensure we target high potential audiences with precision during Always On campaigns, events and on Key Inflection points. • Leading content development with brands and agencies to building detailed consumer journey with fit for digital creative assets/techniques across multiple digital touchpoints.• Revamping entire Search strategy for Top CMUs in Africa and Middle East by identifying content gaps and developing relevant and up to date content to capture 50M annual searches for Reckitt categories on google.• Drive and promote the ongoing use of the current Marketing Technology stack ensuring that the stack is fit each market and that markets are implementing media best practices for activation. We are consistently reporting incremental value creation equivalent to 1% of NR YOY through this initiative. • Research and identify fit for purpose marketing technology that can be added to existing tech stack to ensure best-in-class digital practices across platforms and effective delivery of data-driven customer journeys. Show less

Led end to end digital campaigns for Reckitt’s Hygiene portfolio which resulted in an ROI of 1.6 and Uplift of 9% on base sales directly attributed to digital.

• Led multiple marketing analytics projects for High Potential Brands in Asia, Middle East and Africa using Internal Sales, POS and Nielsen Scan Data. Optimized Key business drivers by identifying Gaps with Size of Prize of GBP 15 Mn.• Developed a fully automated Price and Promo Elasticity model to help Brand Managers take educated calls on their Price and Promo Decisions.

Cowlar, a Fitbit for dairy cows provides data as a service to help dairy farmers optimize operations and improve herd health. I understood the complex dairy value chain of US and Pakistan, developed a Go to Market strategy after deploying pilots on commercial 20 dairy farms in Pakistan and in USA.

Developed new corn meal supplier for NPC category with projected annual cost saving of USD 20,000. Made a supply planning model for Fritolay Co-man site and improved forecasting accuracy by 7%. Developed cost models for new packaging categories and improved existing ones to have more control.

Led 4G rollout for Alcatel Lucent in North America covering 3500+ Radio sites

1) I was responsible for end to end network quality of service. Conducted quarterly SWOT analysis and new feature trails. Improved Ufone ranking from being 3rd best to 2nd best in top 5 cities in two years.2) Ensured ISO 9001-2008 governed QA process and procedure conformance with in department. Conducted GAP analysis of Access stratum performance highlighting areas of improvement to different functions.

1) Led the First Project of Smart Electricity Meters (Data Services) In Pakistan initiated by Micro Tech Industries and Ufone for 1500 Data SIMS.2) Worked on areas with coverage issues and interference in order to help in improving the Packet as well as Circuit switch services, by recommending hard changes and new sites.3) Performed Monthly Coverage Prediction on ASSET.4) Conducted RF surveys (Micro/Macro) and prepare SSRF and TSSR.

• SDN (OpenFlow )• Deep Packet Inspection• Asterisk

• Learned basic knowledge of Sub netting and VLSMs• Learned basic router and switching configuration• Implemented routing protocols• Wireless troubleshooting and configuration• Implemented VLANS• Learned basic network segmentation