Boosting online visibility for 11+ diverse projects (e-commerce, trading, digital marketing, etc.)SEO Audits & Optimization: Analyzing websites, improving search engine rankingsContent Creation: Writing clear & engaging website copy, blog posts, & promotional materialDriving Traffic: Increasing organic website visitors through effective SEO strategiesSupporting business growth through digital marketing expertise.

Led the communications team to deliver successful marketing campaigns for a global B2B company.Planned and executed the overall digital marketing strategy, reaching both businesses and internal teams.Developed inbound and outbound marketing plans to attract and engage new customers.Managed the yearly marketing budget to ensure efficient spending and maximum impact.Oversaw all marketing channels, including social media, website (SEO & paid ads), email marketing, and internal communications.Tracked and reported on key performance indicators (KPIs) to measure success and identify areas for improvement.

Boosted online presence for two e-learning platforms focused on transportation.SEO: Implemented search engine optimization strategies, conducted keyword research, and optimized website content.Content Management: Proofread, edited, and created content tailored for search engines and users.Analytics: Monitored website performance and analyzed user behavior to identify improvement areas.Link Building: Built backlinks and improved domain authority to strengthen online presence.Performance Tracking: Measured and reported on key performance indicators (KPIs) to track progress and success.Chatbot Development: Created a chatbot flow using Intercom to improve user engagement and support.

Elevated brand presence and engagement as part of the marketing team.Social Media Management: Planned and executed effective advertising campaigns across social media platforms.Content Creation: Designed, built, and maintained a compelling social media presence.Performance Analysis: Measured and reported on campaign performance, tracking key metrics and ROI.Mobile App Testing: Contributed to product improvement by testing and identifying bugs in a mobile application.Data-Driven Decision Making: Defined, measured, and reported on KPIs to optimize marketing efforts.

Empowered small businesses through digital transformation and online growth.Website Optimization: Updated website content and performed SEO reviews to improve search engine visibility.Social Media Advertising: Planned and executed effective Facebook ad campaigns to acquire new customers.Performance Analysis: Monitored and analyzed website and campaign performance to track progress and identify areas for improvement.Reporting: Prepared detailed reports on advertising campaign performance, including key metrics and ROI.

Drove online success for a diverse range of IT solutions and services.Product Launch & Growth: Built, managed, and promoted an online service from the ground up.SEO: Implemented search engine optimization strategies to improve online visibility and organic traffic.Sales & Customer Support: Managed sales processes and provided excellent customer support to ensure client satisfaction.Community Management: Fostered engagement and built relationships within online communities.Performance Reporting: Prepared detailed activity reports to track progress and inform decision-making.

El Mouradi is the leader of hotel groups in Tunisia with 17 unities of superior hotel categories all over the country. I was part of the marketing team as SEO Intern, I learned the basics of SEO and I was charged with seeking backlinks opportunities and writing SEO optimized content.• SEO training• Google Analytics training• Link building• Writing optimized blogs• Reviewing page content optimization