Company-wide digital strategy planning, execution, monitoring and reporting• Managing the full online presence for PC brands under GB Auto, including :• Brand websites• Mobile Apps• Search Engine Optimization• Social Media Profiles• Managing inhouse/outsourced paid digital advertising activities, including bothPerformance Marketing and Digital Equity Campaigns, across all PC brands• Grow sales and measure performance against ROI and KPI targets Develop A/B testingideas and test targeting and creative variations for performance improvement• Automating and enhancing internal processes through digital tools• Mapping end-to-end customer journey, identify the gaps in customer experience acrossall touchpoints• Product ownership for Customer Experience Improvement projects• Reporting and performance analysis for all existing solutions• Introduction and success management for digital customer experience solutions

• Plan and monitor different digital marketing activities and ensure effective collaboration between “creative” and “performance” teams, as well as stakeholders and external teams• Mange/coach creative teams and media buying teams • Contribute to different business development activities for the sake of continuous improvement of operations and successful market penetration• Carry out digital marketing strategy for our sister companies• Act as a product owner in the software development cycle, in order to develop/upgrade innovative tools that support digital marketing activities

Mentoring Digital Marketing track students enrolled in NTL Program