Hamza Sohail Email & Phone Number

Pakistan

 Delivered multi-category consumer strategy and built agile ways of working capability for insights across Asia Pacific Middle East & Africa markets.  Successfully executed 1Mn GBP insights budget to drive consumer focusing portfolio and brand strategy.  Replaced conventional research methodologies with new agile tools to help drive data driven strategy.

Pakistan

 Responsible for setting up new category insights infrastructure and framework in Pakistan.  Successfully set up the first ever digital community for BAT in Pakistan enabling agile consumer insights for the category  Introduced first-ever real-time retail tracking across PK & KSA with data backed retail interventions.  Recognized for establishing first.

 Designed effective Trade Offers /promos resulting in 20% growth in sales and increased active retail outlets.  Conducted Monthly & Annual Planning Meeting & S&OP Meeting. Improved forecasting accuracy from MAPE of 15 to 9.  Managed Key Accounts, HSP & Grocery outlets in Karachi (biggest market in South Asia), leading sales force team of 30  Part of.

Managing channel distribution and execution of cycle plans for more than 5 brands and managing a field work force comprising of 27 sales reps and 10 brand ambassadors. - Key task was to achieve volume, availability and market targets for all the brands- Ensure effective merchandising, branding, shelf space, availability & visibility at retail universe.

Islamabad, Pakistan

 Partnered with 2 co-founders to develop a one window digital health solution catering to all healthcare needs. Led the development of MVP with a functional website and mobile applications across android and iOS. Managed to design an effective social media strategy to engage 15k+ followers across social media platforms. 100+ doctors and 2000+ patient.

Karachi

I was appointed the Managing Director of the first ever NGO started by the students of IBA. The basic purpose of the NGO is to provide education to the underprivileged and an opportunity to those who entrepreneurs who aim to start their own business but do not have enough education and resources.

Karachi

Designed FRM for Engro Corp. FRM - Fraud Risk Manual is the framework that lists down the SOP's that need to be followed before making any partnership or any financial transaction. This was a project by the audit department to ensure that clash of interest amongst employees and fraud of any sort in the company is avoided. It further comprised of the action.

Karachi

- Team Member Finance & Legal Created an audit structure for AIESEC in IBA and AIESEC Pakistan (Won the best member award for the portfolio Finance & Legal)- Team Member Outgoing ExchangeCreated the interview questionnaire for the exchange participant recruitment process and designed posters for the marketing and promotion of the summer cycle 2014- Team.

Islamabad

Worked in the Mobile Financial Services department for 6 weeks looking after the agent on-boarding procedure and underwent training as an MFS executive. The project included ways of improving the procedure for agent on-boarding and increasing the market share of mobicash.

Islamabad

- Head Volunteer for the summer camp of TCF in Rawalpindi. - 3 weeks internship in Audit, HR and accounts and logistics department. Created a database for the inventory of all the merchandise of TCF all across Pakistan