• Established and registered a private commercial enterprise in Pakistan for customizable Hoodies & Uniform with 70+ clients & generated revenue of Rs 5 million+ in 2023 – 2024.• Achieved a 400% YoY increase in client acquisition with a client satisfaction rate of 88%.

• Responsible for locking prospected customers while negotiating their price packages and driving business growth.• Successfully recruited 45+ students over the span of 3 years, generating revenues of Rs 10 million + for the firm.• Directed the client outreach & client acquisition cycle (setting up meetings, making virtual groups & client worksheets).

• Conceptualized and executed comprehensive promotional strategies to increase event attendance and engagement across society events. • Fostered strong relationships with keynote speakers, university faculty, and student members, ensuring seamless communication and collaboration to deliver high-quality events that met the society's objectives and exceeded attendee expectations.

Project: LMT Play Book Development• Visited 10 LMT Stores in Lahore, conducted market research and analyzed customer insights to inform playbook recommendations, leveraging data-driven insights to drive business growth.• Created engaging content and visual aids (planograming) to facilitate playbook adoption and user understanding.• Collaborated with cross-functional teams, including marketing, and customer success, to ensure playbook alignment with business objectives and customer needs.

Project: Scrutinizing the process of contractual locking under the Super Grocer Program• Visited 50+ contractually locked & 10 non-contractual stores under the Super Grocer Program, evaluating shop selection criteria and quality of existing locking.• Identified 28% of mini-mart retailers with incorrect tagging, resulting in re-negotiation of contract terms.• Formulated an incentive mechanism framework to market & promote long-term strategic relations for retailer development.• Undertook competitive benchmarking & shelf count of Nestle products against 6 firms in the liquid & beverage category.

Project: Retail understanding of the white milk landscape with a focus on pasteurized category• Conducted Market research with 100+ surveys, and 4 focus groups to acquaint Tetrapak with preference data.• Developed a comparative matrix analyzing 8 key aspects of retailer decision-making for UHT vs Pasteurized Milk.• Conducted SKU analysis for Pasteurized & UHT brands, analyzed consumer purchase decision and focused on improving penetration in the local market.

• Assisted with Social Media Marketing to launch Nestle Pakistan's Instagram account, achieving a 200% increase in post engagements through strategic content optimization.• Led initiatives for Sustainable Marketing Programs, including the TREK launch report in collaboration with the World Bank and KPK government, promoting Responsible Tourism.• Led an inclusion program for people with special needs, promoting diversity and accessibility in the workplace. Managed awareness campaigns and training sessions focused on waste management and recycling.