As a video editor and videographer at Eat Food Pakistan, I create engaging content that showcases the rich culinary heritage of Pakistan. I handle all aspects of video production, from shooting to final edits.I serve as the Production Manager for Eats Festival, leading a dedicated team and overseeing all video production activities during the event. My role includes managing schedules and ensuring smooth production processes.At Eats Official, a food publication platform, I create high-quality video content that highlights diverse culinary experiences. I work closely with the editorial team to produce visually appealing and engaging videos.

As the Founder of Hawks Production, I established a YouTube channel focused on short films and cinema-related content, with the vision of transforming it into a full-scale production company. Leading a dedicated team of independent filmmakers, we produce high-quality, engaging visual stories. We are actively seeking passionate indie filmmakers to join our team, aiming to build a strong syndicate of Pakistani indie filmmakers. Our mission is to create stunning cinema in Pakistan and revive the local film industry.

At ZAPLE, a leading marketing agency, I work as a Motion Designer and Video Editor. My role involves creating dynamic motion graphics and editing high-quality video content for various marketing campaigns. I collaborate closely with the creative team to produce visually compelling and effective marketing materials that enhance brand messaging and engage audiences.

I began my journey at Swag Kicks, an e-commerce pre-loved fashion brand, as an e-commerce photographer. After some time, I was promoted to the position of video editor, and eventually, I advanced to the role of Visual Media Head. In this capacity, I lead a team of talented photographers and video editors, overseeing all visual media production to ensure high-quality and engaging content that aligns with our brand's vision. My responsibilities include strategic planning, project management, and creative direction to enhance the visual appeal of our products and brand.

I worked as a Video Editor at Magpie B&W, a prominent advertising agency. In this role, I was responsible for creating engaging and high-quality video content for various advertising campaigns. My duties included video editing, motion graphics, and post-production, ensuring each project met the agency's creative standards and client expectations. By collaborating with the creative team, I contributed to producing visually compelling advertisements that effectively communicated brand messages.