• Develop and implement comprehensive operational strategies to optimize efficiency, reduce costs, and enhance overall business performance• Identify and address bottlenecks, implement process improvements, streamline workflows, and reduce turnaround time• Develop, strategize, and implement project plans, ensuring the successful completion of milestones and delivery within specified timelines• Maintain up-to-date project documentation, including project plans, schedules, and status reports and effectively manage project budgets, optimize resource allocation to maximize efficiency and minimize costs• Regularly communicate project progress, risks, and mitigation strategies to both internal and external stakeholders

• Spearheaded marketing and communications in the region, encompassing more than 40 campuses• Managed a team of 5 individuals and more than 20 marketing POCs across the region• Worked closely with renowned creative and digital agencies to devise compelling campaigns aimed at attracting prospective students. This involved formulating effective lead-generation strategies to capture and nurture potential leads. Resulting in 14% growth in admissions for 2021, 21% growth in 2022, and 28% growth in the year 2023• Successfully planned and executed numerous nationwide events with an audience exceeding 1000 personnel, including educational expos, conferences, long service awards, and nationwide debating competitions. • Designed and implemented nationwide outdoor and radio campaigns that boosted brand recall and brand awareness by 20%• I foster a collaborative and high-performing team environment, encouraging cross-functional collaboration with business development, academics, and other departments to achieve common business goals, resulting in positive brand perception• Provided social media management training to over 100 social media managers across the network

• Proven track record in effectively managing client relationships, exceeding revenue targets, and leading high-performing teams• Managed a team of 4 account managers and singlehandedly onboarded 8 clients and brought additional annual revenue of $180,000• Developed integrated marketing campaigns from start to finish, across multiple mediums to maximize reach and impact. This included creating television commercials, implementing digital outreach strategies, and executing out-of-home campaigns, radio campaigns, and print (newspaper) campaigns. • Collaborated with a diverse range of clients spanning industries such as telecommunications, real estate, hospitality, education, government, and non-profit organizations such as UNICEF and USAID • Launched the Prime Minister health card initiative campaign across Pakistan and worked closely with the Federal government in launching multiple nationwide campaigns across all platforms• Launched Mivida Pakistan. The first eco-sustainable residential project in the heart of Islamabad. Built the brand from the ground up and launched it within 3 months. Successfully rolled out a nationwide campaign across television, newspapers, radio, and outdoor advertising, generating $125,000 in revenue & resulting in selling Phase 1 within 10 days of lunch• Collaborated with cross-functional departments such as design, creative, media, and PR to ensure clients expectations were met

• Responsible for identifying and onboarding insourcing opportunities and back-end support services• Monitored market competition, sales, and revenues and was responsible for initiating new strategies to enhance Ufone’s market share. • Within 2 months, secured first corporate deal for insourcing call center operations for a leading Insurance company in the industry, within inbound revenue of circa $50,000 per annum• Onboarded UK’s international organization for cultural relations and educational opportunities, securing revenue of $30,000 per annum• Onboarded a service provider to supply customized devices, projecting annual revenue of $22,000• Using the knowledge of the business process outsourcing market and competitors, identified and developed Ufone’s unique selling propositions and differentiators• Undertook negotiations of prospective commercial contracts & set up service-level agreements per the contracting parameters

• Got selected from over 200 applicants/ fresh UK Graduates, to become part of the launch team• During my tenure as a Facilities Manager at ZipJet, a subsidiary of Rocket Internet SE, I took charge of various responsibilities. I independently conducted extensive research and successfully brought on board third-party suppliers, effectively managing the relationships with them• Within the initial month, I successfully secured partnerships with three facilities in London. Through my strong negotiation skills, these partnerships resulted in a 15% increase in revenue• As the business grew, I oversaw the management of six facilities, handling approximately 150 orders per day. Established a robust quality control system with monthly reviews and spot checks to guarantee no damage and minimize refunds, reducing refunds from 12% to under 3%• My KPIs as a supervisor included end-to-end process & business management• Set up & operated an interactive inventory tracking system, service delivery log, and customer feedback processes mitigating operational delays

• Post fast-tracked on-site orientation, was deployed in the customer services & business orientation cell• Contributed to an increase in the deposit base by 13% upon planned marketing calls and a structured approach of H.N.W.I and large entities• Managed a deposit portfolio of $200m and over 700 account relationships. • Awarded RM of the month for consecutive 3 months in 2012, based upon monthly targets and KIPs• Ensured the highest level of client services by monitoring service standards, reducing TAT, and producing complaint-free services that resulted in a grossly reduced complaint rate • Regularly updated clients on cross-selling opportunities including deposit incentives as well as capital market