Hamza Boumahraz Email & Phone Number

United Kingdom

Stonehouse, England, United Kingdom

Greater Lyon Area

• Conducted A/B and multivariate rests on website content, landing pages, product pages, social media, and advertisement to optimise search performance and UX.• Executed data-driven SEO strategies, optimising website content, meta tags, and site structure to improve organic search rankings using google search console • Designed top 8 converted landing page on website using WordPress, the organisation's primary funnel for inbound leads and revenue opportunities in a B2B environment.• Conducted thorough keyword research, resulting in targeted content creation and increased visibility on search engines.• Interpreted data into easy-to-read dashboards and visualisations for company decision-making, bridging the gap in communication between the marketing and sales departments.• Monitored website analytics, identified trends, and implemented on-page and off-page optimisations for sustained growth.

• Provide comprehensive marketing support for the Sales team, including developing tailored campaigns, sales tools, and promotional activities to drive sales growth.• Developed monthly performance reports, highlighting key metrics such as website traffic, conversion rates, and campaign effectiveness and used data insights to iterate and improve marketing strategies.• Developed comprehensive case studies with prior clientele highlighting measurable results and illustrating positive and successful outcomes across Spain, UK and Morocco, leading to a much-enhanced customer acquisition and retention rate, while ensuring culturally relevant and language-appropriate marketing content.• Conducted a specific and detailed competitor analysis, reviewing and incorporating new trends and digital tools.• Coordinated campaign timelines, assets, and deliverables to ensure seamless execution while organising and promoting industry events, webinars, and product launches.

Casablanca, Casablanca-Settat, Maroc

• Contributed to developing a new digital marketing strategy aimed at strengthening the company's online presence and increasing their online customer base• Performed a report of the company's initial and final online presence and assessed the strategy using qualitative methods resulting in a 6% traffic increase.• Monitored, analysed, and reported on campaign results against KPIs and targets using HubSpot and other analytics tools.• Created various advertising materials: Flyers, Brochures, Posters, Presentations.• Coordinated projects through the company’s in-house design studio, ensuring timely and high-quality delivery of creative assets for various marketing initiatives.

Master Of Marketing - Msc, Marketing, 1St Class Honour With ‘Best Overall Marketing Student Award’

Bachelor Of Business Administration - Bba, Marketing