1. Lead & establish regional brand partnerships with global brand teams including Reckitt, L’Oréal, Nestle, Arcelik, Colgate-Palmolive, Realme, TCL, Danone. 2. Monitor and strategize growth of international brands through bi-weekly/monthly/quarterly business reviews3. Introduce regional initiatives such as Super Brand Series, Brand Workshops and Data Solutions to help local commercial teams derive value for their respective brands and open monetization streams3. Standardize and lead the JBP Program, with extensive stakeholder management, for all markets leading to 80+ strategic partnerships eventually spearheading category and platform growth benchmarks in 2022

1. Managed key accounts for FMCG cluster, namely, Reckitt, Coca-Cola and Unilever. Created connections and built partnership to grow business 100% year-on-year.2. Acquired new brands to build category such as PepsiCo, helping them grow to be category leader in first 3 months on onboarding.3. Responsible to manage inventory, stock coverage, campaigns partnerships and grow share of official brands within the category by 3X.

1. Conceptualised and developed campaigns for FMCG cluster based on consumer trends and seasonality. 2. Special Project: Established new vertical, dMart, a dedicated channel for grocery shoppers.3. Created dMart category tree and optimized consumer journey eventually leading to 20% of overall cluster sales.

Member of Standing Committee Sindh for Fairs and Exhibitions

• Team Lead Banking partnerships• Team Lead Demand & Supply Forecasting • Managed Market Intelligence and Brand Strategy• Represented IMC two times at Regional Demand & Supply Trainings at Toyota Motors Asia Pacific - Singapore