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• Lead a comprehensive analysis of the Olpers Brand Ambassador program, developing a RACI framework to enhance performance evaluation and strategic alignment. Visited 15 stores to ensure my findings were credible and also analyzed store-wise Olpers Cheese sales for June and July in KLI, identifying the correlation between store performance and the presence of Brand Ambassadors.• Conducted field visits for Cheese Testing and Brand Health Tracking, identifying areas for interviewer improvement and providing feedback on questionnaires, gaining valuable market research experience.• On the digital side, I contributed to social media strategy by analyzing existing campaigns, creating feasibility reports for potential partners, and recommending a call-to-action button to drive traffic to Q-commerce platforms. I also proposed sales-driving ideas and helped track the results of marketing campaigns, while assisting in content planning.

• Represented Nutrilov at Pakistan's 1st Food & Agriculture Exhibition 2023 organized by TDAP, initiating key industry collaborations and highlighting the company's commitment to innovation and global engagement.• Spearheaded the revamp of Nutrilov's Daraz e-Store, enhancing user experience and ensuring a seamless shopping journey for customers through collaboration with the graphic designer.• Curated a targeted list of influencers, expanding Nutrilov's reach and fostering meaningful connections within the industry to amplify PR outreach• Learned Salesflo a cutting-edge Sales and Distribution Platform trusted by numerous Fortune 500 companies.

• Served as a key member of the marketing club, managing corporate and marketing affairs for the society's launch and the IBA Branding and Advertising Conference.• Collaborated with event organizers, sponsors, and other stakeholders to ensure successful execution of both events.• Streamlined procurement processes by developing Request for Quotations (RFQs), resulting in cost-effective sourcing of supplies and services for successful society events.

Bicycle sharing service aiming to provide accessible, economical, and eco-friendly modes of transportation and leisure. Incubated within IBA CED, our service facilitates the IBA Community as the last-mile solution, while creating a safe space for women to claim the roads.