•Spearhead the development of an engagement strategy for Adobe Acrobat with a focus on increased user interaction on Adobe Home on the web and Creative Cloud desktop. •Identified engagement patterns by analyzing user segment data, leading to insights that boosted engagement by 5% and increased retention by 15%.•Led data-driven experiment using Adobe’s TinyTiim model, surfacing high-retention Acrobat features, increasing ARR by $1.2M and reaching 9M users.•Redesigned Acrobat GenAI onboarding flow in collaboration with the PLG team, improving user adoption by 1% and contributing to a projected $2M ARR increase.•Piloted Multi-Armed Bandit testing system with Data Science team to improve content personalization based on user subscription and interaction history, reducing experimentation time by 25%.•Interviewed over 30 employees across departments such as product management, data science, marketing and design to identify overlap in user engagement efforts and establish relationships that fosters mutual success.

•Led the client acquisition and conversion funnel roadmap, conducting 24 experiments spanning the full journey from homepage to payment.•Incorporated PHQ-9 and GAD-7 survey results into the sign-up flow, increasing paid user sign-ups by 3.2% and generating $4.7M in annual revenue.•Enhanced therapist discovery through optimized Google search flow, resulting in a 1.42% increase in paid user sign-ups and a $1.2M boost in annual revenue.•Reduced chargebacks and disputes by 16% through root-cause analysis of refund requests, leading to optimized payment page and incentive design.•Analyzed investments (e.g. acquisition of Mind Diagnostics website) and new market opportunities (e.g. expanding to senior market) to present to the CEO and senior leadership.

•Migrated Salesforce sign up and checkout flow to internally built systems resulting in 57% more applications and an 18% uplift in paid users. •Provided users with a Course Preview resulting in 14% uplift in paid users. •Collaborated with Data Science team in designing database infrastructure to conduct Multi-Armed Bandit testing

•Conducted customer research to define enterprise leadership requirements, identifying advanced data analytics features that drove $1.3M in new ARR•Developed requirements and teamed with UX to optimize the customer acquisition journey using A/B testing and iterative improvement, leading to a pricing estimator tool that improved forecast accuracy and reduced time from product discovery to purchase by 30% •Developed requirements and collaborated with UX to optimize the customer acquisition journey through A/B testing, launching a pricing estimator tool that improved forecast accuracy and reduced time to purchase by 30%.

Periscope Data builds software to turn data teams into superheroes. Our Unified Data Platform is the industry’s first to address the complete analytics lifecycle, allowing data teams to ingest, store, analyze, visualize and report on data all from one connected platform. This empowers them to collaborate and drive faster insight, while allowing businesses to foster a data-driven culture around a single source of truth. Periscope Data serves 950+ customers globally, including Adobe, Crunchbase, EY, Flexport, New Relic, Supercell, Tinder and ZipRecruiter.

Online marketplace with digital campaigning assets for nonprofit and political campaigns. Team consisted of an engineer, designer and marketer providing template themes and services like web design and marketing strategy.• Produced 25 digital campaigning templates for sale based on user feedback from 50 project implementations• Conducted customer interviews with stakeholders to understand pain points and gather product requirements to build wireframe to share with designer for mockup. • Built landing and web pages, information architecture, input forms, events calendar, blogs, donations workflow, connected payment processors, campaigning interface for sentiment capture • Established CRM tagging system for .csv or NGP Van (Democratic party database) data import, analyzed voter file data (Klout score, location, gender, political affiliation, vote history, etc.) using Excel and SQL, used location data to cut turf for campaigning• Connected social media networks, analyzed engagement rates and Klout scores, created email blast templates, A/B tested click conversions, created targeted messaging campaigns based on supporter engagement via social media, donations/fundraising and volunteering• Sample clients include Senator Helen Polley, National Muslim Democratic Council (Get Out The Vote campaign across 4 states and outreach of +10K people), Fresh Air Living Museum and Compassionate Care Network

• Worked with government agencies and $100M+ revenue clients in the Washington D.C., Maryland, and Virginia region that leverage technology (software & hardware) to drive growth and enable essential business processes. • Built relationships with key decision makers and C-level executives to identify company’s business needs. Developed territory and account knowledge of current product ownership, future technology plans and targeted areas of opportunity• Collaborated with sales and engineering team in review of solutions, licensing, account strategy, demand generation activities, execution plans and results. Coordinated any webinars, workshops, or events that clients may be interested in.

• Developed annual work plan and project budgets for USAID funded Improving the Performance of Nurses in Upper Egypt Project and USAID funded Leadership, Management, and Governance Global Project in Ethiopia.• Managed the “Coaching for Results” tool, MSH's approach for strengthening staff performance. Integrated coaching practices into managerial functions and served as point person for marketing and implementation of tool for staff coaching in similar organizations.• Co-facilitator of “Managers as Coaches” workshop for client organizations through CDC funded Tanzania Institutional Capacity Building Project.• Represented organization and reported on international conferences.

• Produced competitive analysis, donor sources, and technical landscapes to support positioning for new funding opportunities.• Developed country intelligence briefs• Composed proposal capability statements based on research and analysis of partners and technical resources.• Presented reports on global health and development events to senior leadership.