Over 7 years of experience in digital marketing and advertising. Leading content production at Islamabad's first creator-first production house. Learning how to run a business while making killer videos.

Social Media expert in the project “Enhance EU visibility through effective communication” of the EUD Pakistan.- Responsible for the production of social media content including videos and graphic design. Includes producing, shooting, and editing (audio-) visual content.- Managing social media accounts in collaboration with Press and Information Officer, including managing, running, and reporting on social media ads.- Managing and working with vendors incl. cameramen and graphic designers- Travelling to other provinces to cover EU-funded projects- Monitoring, reviewing, and evaluating the progress of European Union social media accounts. Preparing social media reports according to the agreed template and time scale.- Setting digital marketing strategies using all necessary tools.- Keeping up-to-date with our audience’s preferences and proactively suggest new campaigns

• Established project work plan and schedules. Monitored, reviewed, and evaluated progress of the English department projects. Established and maintained internal and external contacts.• Analyzed the accuracy of all data and information generated by the project, managed finances for radio shows, made travel arrangements for the staff and procurement of phones.• Part of a team of 3 Interns in the English Department and supervised daily activities of a Nationwide English project by coordinating and completing daily tasks.• Showed Guest Service Excellence by offering assistance to members of the British Parliament. Made hotel reservations.• Managed finances for radio shows, made travel arrangements for the staff and provided them support.

• Designed the Social Media Marketing Campaign of Pakistan’s 1st Communication app called Hi-App. Increased Post reach, page visits and engagement by 30%. http://hiapp.pk/• Created and analyzed weekly, monthly and campaign based reports and feeding back insights gained to the various teams using Socialbakers, KeyHole, Tweetdeck and Facebook insights.• Responsible for planning and budgetary control of all Social media marketing..• Managed social media campaigns and day-to-day activities; duties included online advocacy, writing, promotions, etc.• Created Reports for monthly progress of Social media by analyzing data using various online tools.• Scheduled, Accumulated content for Social Posts, Assisted with PR, Social events preparation

• Scheduled, Accumulated content for Social Posts, Assisted with PR, Social events preparation.• Gained experience in creating Meeting minutes, Requirement Specification guides, User Guides & System Workflow Documents.• Maintained presence on Facebook, LinkedIn, Twitter, and other Social media accounts.• Worked as a team member in the Design of Employee Attendance management system of the company which ultimately helped increase its attendance figures.