• Strategy Planning: Develop and execute comprehensive marketing and communication strategies to align with business objectives and drive growth.• Brand Development: Enhance brand awareness and market positioning through innovative campaigns and strategic messaging.• Product Development: Oversee product development and lifecycle management, ensuring alignment with market needs and business goals.• Pricing Strategy: Develop and implement effective pricing strategies to maximize profitability and market competitiveness.• Partnership Management: Cultivate and manage strategic partnerships to expand market reach and drive collaborative success.• Innovation and Creativity: Foster a culture of innovation, encouraging creative solutions and new approaches to marketing challenges.

Strategic Planning & Management: Develop, implement and manage strategic plans for the B2B segment in line with the overall business and marketing strategy of the company. Oversee all marketing pricing, planning, and performance activities for this segment. Marketing Planning & Coordination: Coordinate with other marketing departments to ensure consistency and effectiveness of marketing initiatives. Drive the development and execution of targeted marketing campaigns and initiatives to meet business objectives. Performance Monitoring & Reporting: Continually monitor, analyze and report on performance metrics to assess the effectiveness of marketing initiatives. Use this information to make recommendations for improvement and to guide future planning.Governance and Compliance Oversight: Ensure all B2B marketing pricing, planning, and performance activities are in compliance with relevant laws, regulations and company policies. Develop and implement governance protocols for the B2B Marketing section to ensure adherence to best practices and internal controls. Regularly review and update these protocols as needed. Market Research & Insights: Oversee market research efforts to gain insights into customer behaviors, preferences and trends. Cross-Functional Collaboration: Collaborate with product, sales, finance and other teams to ensure alignment of strategies and initiatives. Foster strong relationships with key internal stakeholders.Budget Management: Develop and manage the budget for B2B marketing pricing, planning and performance initiatives. Ensure resources are used effectively to deliver on strategic objectives.Risk Management: Identify potential risks in marketing strategies and initiatives and develop contingency plans to mitigate them.Trend Analysis: Stay updated on the latest trends in the telecom industry and B2B marketing to keep the company ahead in the competitive landscape.

Responsible for B2B Pricing and Strategy for Mobile, Fixed and ICT Customer Proposal and Pricing Strategy Development: Overseeing the preparation of all customer proposals, product pricing, bids and business cases for the B2B segment. Ensure the accuracy, competitiveness and profitability of all proposals and bids. Develop and implement comprehensive pricing strategies for various products and services based on a thorough understanding of market dynamics, business objectives and customer needs. Regularly review and optimize these strategies in response to changes in the market environment and business direction.

Responsible for overall Revenue Planning and Budgeting for Commercial Division.• Lead Postpaid, Special Projects, develop business cases, and determine commercial Pricing schemes. • Contribute substantially to Business Planning and develop Commercial roadmap for segments. • Develop periodic as well as ad hoc Presentations/Reports for CCO, identify trends, and preparing forecasts.• Develop Business Case and set pricing for Products/Propositions on Segment input and attain approvals• Analyze campaign results/ROI and make required adjustments to ensure successful achievement of targets.• Analyze segments ARPU and subscriber movements to suggest remedial actions through Stealth Marketing.Project Launches1 -Project lead for a successful launch of Mobile Financial Services with Banks.2- Designed a Postpaid acquisition Campaign resulting in record high sales for 2 consecutive quarters.3- Successfully launched New Postpaid Tariffs making them the most competitive Plans in the industry.

• Prepare and communicate commercially viable business plans, targets and budgets• Challenge the business and support product development and pricing for strategic projects.• Support financial planning during all budgeting cycle by post campaign analysis, revenue trend analysis and weekly performance reports of Voice and VAS products.• Analysis of segments ARPU and subscribers movements and suggesting remedial actions through weekly and monthly reports.

• Identify New Business and Revenue streams• Lead Strategic Initiatives to ensure commercial efforts are in accordance to Corporate Strategy• Revenue Enhancement Strategies in close coordination with Commercial • Identifying opportunities for easy Wins • Conduct Competitor Analysis to identify opportunities to gain competitive advantage• Identify weaknesses in Internal Processes through Business Process improvement

A Joint Venture of Abu Dhabi Group & SingtelAssistant Manager Reporting, Planning, Budgeting and Reporting - Finance. Provide information to management by assembling and summarizing data; preparing reports; making presentations of findings, analysis, and recommendations. Prepare interim financial statements and analysis for distribution to the Board of directors and senior management on a daily and monthly basis. Perform analysis of rations including trend analysis on a quarterly basis and analysis against competition and medians on a regular basis. Improved financial status by analyzing results and variances; identifying trends; recommending actions.Conduct Revenue stream variance analysis on new and existing products and company projects by lending financial support to the marketing and sales management functions and assist with special projects.Increase productivity by developing automated applications; eliminating duplications; coordinating information requirements.

Led projects linked to operational reengineering, organizational redesign and cost reduction to facilitate the transformation of the business.-Mobile Number Portability, MNP, Project LeaderDesigned the MNP business processes for Mobilink. Conducted UAT between Mobilink and other operators. MNP Coordinator on behalf of Mobilink for Pakistan Mobile Number Portability Department.- CRM and Billing Systems Development Siebel/Geneva/ePOINT/NPGRequirement Analysis for change requirements in CRM and billing systems.Conduct UAT and testing of newly developed functionalities and system. Coordination with IT and internal departments for smooth project launches Product Development and IN Provisioning Provide change requirements on IN. Conduct UAT and testing of newly developed functionalities. Liaison with Marketing, IT and technical for successful Value added Services Product development through complete Product Life Cycles. Conducted STK UAT of new value added services products. Conducted end of project evaluations to identify lessons learned for future implementations.-CS-Technical Project Management - corporate escalation and Business DevelopmentAnalysis of cost, complexity and benefit for new cell sites, and development of business cases to gain funding approval for initiatives presenting significant commercial opportunities business development. Coordination with Technical to resolve Network complaints by devising rollout plans for new sites deployments, installation of indoor solutions and optimization of existing sites. Reporting of weekly nationwide Network Testing Survey.

Market Analysis and Strategy pricing.Business Development. Designing Marketing Mix for new product launches. Panasonic Retail Branding (POS material and Product display) Nationwide brand building Organized and managed ATL and BTL campaigns for new product launches nationwide. Strategically analyzed industry and market trends, established a strong company/brand image, respect, integrity, trustworthiness through marketing activities. I was influential in developing the TV commercial and had given a focused strategic marketing direction for revenue growth resulting 20% increase in sales in the first quarter of 2004.