Han Moon

Han Moon Email and Phone Number

Senior Director of Analytics (CRM/Media/Strategy) @ RAPP
Han Moon's Location
Los Angeles, California, United States, United States
Han Moon's Contact Details
About Han Moon

Extensive experience in all aspects of performance driven marketing including broadcast & digital media campaigns, and CRM campaign strategy using quantitative and qualitative data analytics. Experience across many vertical industries: Automotive, Travel, CPG, Insurance, FinTech, eCommerce, Retail, and Non-Profit• Sound knowledge of traditional and digital media mix & CRM marketing strategy from both client and agency perspectives• Unparalleled deep analytical skills/insights through meticulous test design & execution, campaign performance tracking and measurement, web analytics, segmentation (RFM, LTV), implementation of BI data visualization for performance tracking (daily ETL)• Experience and proficient in multiple database, BI environment/tools, and marketing tech stack• Experience in MMM, MTA, and Predictive Model build support, maintenance, and application• Strong organizational, project and team management abilities with excellent interpersonal skills

Han Moon's Current Company Details
RAPP

Rapp

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Senior Director of Analytics (CRM/Media/Strategy)
Han Moon Work Experience Details
  • Rapp
    Senior Director Of Analytics
    Rapp Oct 2022 - Present
    New York, Ny, Us
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  • Rapp
    Director Of Media Analytics
    Rapp Feb 2018 - Jan 2023
    New York, Ny, Us
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  • Guitar Center
    Director Of Strategic Marketing/Analytics/Crm
    Guitar Center Aug 2014 - Oct 2017
    Westlake Village, Ca, Us
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  • Masterworks
    Lead Marketing Analyst
    Masterworks Nov 2013 - Jul 2014
    Poulsbo, Wa, Us
    Providing data analysis/insight and reporting for faith based non-profit organization to optimize their fundraising programs.
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  • Tbwa Chiat Day
    Director Of Analytics
    Tbwa Chiat Day Mar 2007 - Oct 2013
    Nyc , La, Us
    Planned and executed strategic CRM and Conquest direct marketing programs for Nissan North America. Implemented and managed lead/handraiser engagement, owner nurturing, and prospect acquisition programs. Provided database management and maintenance solutions to support client business objectives and goals. Supported implementation of email campaign management tool. Managed the build and validation process of multiple statistical models to support product launches and CRM programs.
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  • Harte-Hanks
    Sr. Marketing Analyst
    Harte-Hanks 2002 - 2007
    Chelmsford, Ma, Us
    Business consultant and power end user of E.Piphany (campaign management tool) for multiple automotive clients (Mazda, Volvo, & Mitsubishi). On-site client support in management and execution of the tool. Translated client business requirements for IT to support CRM programs using E.Piphany. Supported clients with data analytics and insight using MS SQL to perform data mining and customer migration trends, customer loyalty/retention rates, attrition patterns, and handraiser purchase behavior/cycle.
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  • Direct Partners
    Database Analyst
    Direct Partners 1998 - 2003
    Marina Del Rey, Ca, Us
    Executed and deployed direct marketing strategies involving customer loyalty/retention and acquisition campaigns for various clients: Tivo, Earthlink, Uncle Ben’s, Stamps.com, Universal Home Video, and Kal Kan.• Coordinated campaign projects through competitive market research and customer/prospect profiling.• Performed list research and procurement with list brokers to formulate effective list recommendations.• Generated response analysis and sales conversion reports for clients.• Tracked performance and made recommendation on various list, package, creative, and offer tests.• Managed list brokers and data processing vendors for quality maintenance of customer and prospect data.
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  • Segment Data Management
    List Manager
    Segment Data Management Nov 1998 - Jun 1999
    Managed various clients: United Parcel Services, Merrill Lynch, MBNA, Affinitiy Network, GTE, and Bell Atlantic.• Performed extensive data analysis on an In-House Asian American Consumer and Business Database to recommend strategic ethnic direct marketing solutions for clients.• Provided clients with competitive market research and market share analysis.• Performed customer profiling and segmentation through demographic overlay.• Managed list brokers by inspecting and approving copy, offer, list usage schedule, net name approval, commission and pricing.
  • Korean Air
    Tariff And Pricing Analyst
    Korean Air Jan 1998 - Nov 1998
    Seoul, Kr
    Analyzed and monitored market prices and maintained competitive pricing adhering to government regulation.• Competitive pricing analysis using various CRS & ATPCO systems (Sabre, Apollo, WorldSpan, TOPAS, ATPCO Online System, and ATPCO Database System).• Developed new fares and rules (tariffs) for promoting weak and competitive markets and filed petitions for new fares and rules to Airline Tariffs Publishing Company for government approval based on IATA regulation.• Coordinated and supported pricing, regulations, and commissions for the entire 13 regional sales offices in the Western Hemisphere.
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  • Korean Air
    Database Marketing Coordinator
    Korean Air Jul 1996 - Jan 1998
    Seoul, Kr
    Managed database warehouse development and OLAP system for frequent flyer members.• Performed extensive database analysis for decision support, executive information management, and target marketing.• Conducted promotion planning, forecasting, and direct marketing based on data analysis to increase customer loyalty and acquisition.• Coordinated partner alliance building with AT&T, MCI, Los Angeles Omni Hotel, Hyatt Hotels & Resorts Worldwide, and American Express Member Rewards Program for brand enhancement and affinity.• Awarded Certificate of Appreciation by Chief Executive Advisor for successful development/implementation of an OLAP system.
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Han Moon Skills

Direct Marketing Analytics Database Marketing Integrated Marketing Segmentation Interactive Marketing Email Marketing Digital Marketing Web Analytics Digital Strategy Campaign Management Google Analytics Direct Mail Mobile Marketing Multi Channel Marketing Interactive Advertising Customer Acquisition Sem Relationship Marketing Loyalty Marketing Crm Omniture T Sql Customer Relationship Management

Han Moon Education Details

  • Ucla
    Ucla
    Psychology
  • Ucla
    Ucla
    Bachelor'S Degree

Frequently Asked Questions about Han Moon

What company does Han Moon work for?

Han Moon works for Rapp

What is Han Moon's role at the current company?

Han Moon's current role is Senior Director of Analytics (CRM/Media/Strategy).

What is Han Moon's email address?

Han Moon's email address is 19****@****ail.com

What is Han Moon's direct phone number?

Han Moon's direct phone number is +1 818-735*****

What schools did Han Moon attend?

Han Moon attended Ucla, Ucla.

What skills is Han Moon known for?

Han Moon has skills like Direct Marketing, Analytics, Database Marketing, Integrated Marketing, Segmentation, Interactive Marketing, Email Marketing, Digital Marketing, Web Analytics, Digital Strategy, Campaign Management, Google Analytics.

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