The parenting platform modern day dads and a community of over 150,000 dads. We shine a light on every aspect of modern day fatherhood. Find out more at www.daddilife.com

An agency that utilizes the power of data to create brilliant customer experiences. I leadi on Planning and Strategy across the following accounts:Bacardi: Global Strategic Lead across all social media assets and channels, throughout the core Bacardi brands, including Bombay Sapphire, Martini, Dewars and William Lawsons.Winner of DMA Gold 2017 for 'Best Social Media' for Martini DJ Bot.P&G: Strategic lead across the family lifestage web platforms - Supersavvyme, Victoria and Pampers.Awarded DMA Silver 2017 for 'Best Data Strategy' for Content Darwinism.Bayer: re-imagining a digital ecosystem across the Clarityn and Feminax brands.

Loaf stands for the Love Of All Food and is redefining the way people cook in the digital age.We work with over 50 bloggers and chefs to connect recipes based purely on personal preferences and take Home Cooks through an animated, interactive cooking experience that makes cooking easier than ever. You can even talk to someone, while you cook, if you have any questions.Featured as one of the 'Must-Watch' apps of 2015/2016 and also recently profiled by the BBC, The Next Web, and Evening Standard as we redefine the way people cook, eat and live in the digital age.App: https://appsto.re/gb/MnZa5.iWeb: www.loafapp.co.uk

Taking a fragmented world of information, and turning it into simple, structured thinking and then make it beautiful, because beautiful thinking gets noticed, inspires people and elicits change
.Worked across global clients and projects delivering; Brand strategy, Innovation, Portfolio work, Market entry, Consumer insights, and Segmentation. All delivered in engaging, user-friendly formats from video content, roadmaps, portals and apps.Key achievements include:- Nominated as one of the best global projects for 2015 at Unilever in the production of a leading edge mobile app on the World of Men. - Innovation road-mapping to 2020 on the Future of Ice Cream.- Delivering a new brand strategy for one of the worlds most loved content brands, Comedy Central.- Working on the Future of music streaming with a major global record label.

Chair of the Manchester branch for the World's largest organisation for professional marketers. The Manchester branch has an innovative and dynamic team, and we are always looking to provide excellence for our members, current and future.

Board member for the Community Foundation of Greater Manchester which works with local government and large corporate organisations to deliver the vision of a £50m endowment fund to improve social inclusion through the "Forever Manchester" proposition.

Responsible for the brand strategy, development and communication of the brand for an internal audience of over 120,000 colleagues.Working across HR, Internal Communications and Senior Management to bring the Employer Brand vision to life across a number of different business sectors, including the recent Somerfield and Britannia integrations.

Responsible for the strategic brand development, guardianship and communication of The Co-operative brand, valued by Brand Finance at £2.2 billion. Ranked the 24th biggest brand in the UK, with turnover of over £10 billion.In this role I was responsible for the consistent implementation of the brand across numerous business and social sectors through above and below the line channels. Developed the Trademarking strategy for the group and managed 1 direct report and influenced many more as part of the largest rebrand in UK corporate history.

One of 10 successful applicants on an accelerated leadership scheme. This involved the development of key management behaviours and delivery on key business critical roles for a set time. These diverse roles included: - Pharmacy Marketing: Delivered the e-Commerce proposition and strategy for the UK’s third largest pharmacy. This led to the web being an integrated marketing channel for consumer engagement as well as the development of an e-business model and new revenue channels. It delivered over £2m in sales in the first quarter of launch.- Food Buying: Responsible for a £10m category, and delivered a best in class launch for Cadbury’s NPD across the trading estate. Worked closely with Food Marketing teams to deliver an agreed marketing plan and maximise in-store presence, which delivered like-for-like growth that year by 20% alongside a record breaking product launch.

During this work placement I was part of the branding team for T- Mobile and responsible for the competitive review of industry advertising and campaign analysis for Carlsberg & Lexus. I created a new product strategy analysis of the wine industry for the launch of a new wine product in association with Bottle Green.

Founder and Director of a successful and very profitable event management organisation, targeting the vibrant student market across Manchester.In the creation of an event management organisation, I was responsible for all elements of the business from finance and operations to marketing and HR. I regularly led a marketing team of 12 people to promote events at strategic locations. By harvesting local PR opportunities I was able to make circa 100%-180% profit margins regularly on events.