Marketing Brand Guru (Creative Director/ Marketing Manager)
Current• Develop brand identity and promotional concepts for koi and all sub-branded lines across multiple channels including print, online, trade show and retail environments.• Translate brand/promotions strategies and consumer expectations into creative concepts to achieve corporate priorities and sales goals.• Establish company’s visual branding by managing and designing multiple season catalogs, retail point-of-purchase advertising, online promotion and online social media to help establish koi Design as the medical scrub industry leader. • Conceptualize and managed the development of multiple consumer websites and internal B2B retail ordering website. • Partner with sales department on the development of business and marketing action plans and established successful channel and retailer strategies. • Manage and mentor 5+ person team of graphic designers and web developers. • Develop innovative premium promotional items to support brand awareness and promote traffic and sales in retail stores. • Manage photography and photo shoots include contracting for models, photographers and locations. • Manage budget and forecasting for all printed marketing collateral material, premium giveaways, online development and outdoor advertisements.
