Content Marketing Manager
Current- Developing and managing branding strategy Kaplan’s business including Kaplan International Languages and Kaplan International Pathways to help company’s student recruitment in China market- Managing a five-person team and providing them with support and training; Building, leading, and reviewing their work in production of all the web, social channels and print- Working with internal department in the UK and US to ensure effective launch of global marketing strategy in all social channels opened in China- Conducting and executing marketing campaigns for purpose of collecting sales leads and developing brands across various digital platforms- Working closely with China sales teams and providing content strategy and design support for their offline marketing activities with agents- Managing each student interaction on Wechat and producing an answer list for their frequently asked questions - Updating and managing Kaplan China’s official website through Wordpress and updating online application form through Formstack- Preparing weekly, monthly and annual report for VP of China directly; Monitoring social trends of international education industry, staying abreast of new social platforms and best practices
