Rotation④ Driving Business Group (Driving Business Marketing & Planning Department): Sales ManagementRotation③ Parts Cabinet Business Group (Internal New Venture-Cold Chain System Development Department): Supply Chain Management/New Product Development/Business Analysis/Business Development Rotation② Customer Service Marketing Office (Operation Promotion Section): Strategy PlanningRotation① Customer Service Marketing Office (Driving Business Section): Business… Show more Rotation④ Driving Business Group (Driving Business Marketing & Planning Department): Sales ManagementRotation③ Parts Cabinet Business Group (Internal New Venture-Cold Chain System Development Department): Supply Chain Management/New Product Development/Business Analysis/Business Development Rotation② Customer Service Marketing Office (Operation Promotion Section): Strategy PlanningRotation① Customer Service Marketing Office (Driving Business Section): Business Transformation Show less

- Managed the in-house D2C channel brand, PEC Go, for the parent company, Uni-President Enterprise. Operated with an innovative internal startup model, the combined annual revenue for the merged online and offline channels had exceeded 4 billion by 2023. Developed strategies for the digital transformation and integrated marketing of physical channels, and played a key role in crafting and managing its exclusive business model and sales environment.- Led various D2C digital transformation… Show more - Managed the in-house D2C channel brand, PEC Go, for the parent company, Uni-President Enterprise. Operated with an innovative internal startup model, the combined annual revenue for the merged online and offline channels had exceeded 4 billion by 2023. Developed strategies for the digital transformation and integrated marketing of physical channels, and played a key role in crafting and managing its exclusive business model and sales environment.- Led various D2C digital transformation products from 0 to 1. Collaborated with external CRM/MarTech SaaS partners and the internal IT department to jointly develop the brand's self-operated e-commerce platform. Constructed features including front/back-end visual interfaces and e-commerce sales environments, order analysis/product CMS and performance tracking systems, integrated multiple channels for order management and logistics coordination with internal support units, and established tools for business/logistics reconciliation. Additionally, deployed multiple media exposure channels to ensure the smooth operation of the OMO sales model.- Continuously assessed and implemented suitable external software/hardware solutions to support the efficient operation of the D2C business model.- Developed new types of category-specific supply chain collaborations, cross-industry marketing alliances, and promotional schedules to support the expansion of D2C sales performance across various terminals.- Conducted supplier recruitment and development, managed inventory, maintained customer relationships, and established performance tracking and evaluation mechanisms. Implemented cost control measures for procurement and transportation to maximize efficiency.- Set annual objectives and controlled monthly performance achievements, profit and loss, and budget management.- Collected and analyzed market information, and planned channel market research projects.- Conducted departmental and new hire education and training initiatives. Show less

- Maintained B2B client relationships and developed new cross-industry partnerships in the catering/baking/closed channel and group buying markets, as well as EC delivery platforms (UberEats/Foodpanda/Foodomo).- Negotiated prices, managed supply and achieved performance targets for large-scale B2B systems.

Rotation: Brand BU (Ovaltine/ReiSuiMilk)- Collaborated with advertising agencies to launch IMC campaigns.- Worked with internal and external multi-channel units to achieve brand performance goals.Rotation: KA & Chilled General Channel BU- Assisted in maintaining KA relationships and marketing communication with clients such as PX Mart, Wellcome, Carrefour, Starbucks, and multiple regional small traditional channels.- Helped with supply chain management, and provided… Show more Rotation: Brand BU (Ovaltine/ReiSuiMilk)- Collaborated with advertising agencies to launch IMC campaigns.- Worked with internal and external multi-channel units to achieve brand performance goals.Rotation: KA & Chilled General Channel BU- Assisted in maintaining KA relationships and marketing communication with clients such as PX Mart, Wellcome, Carrefour, Starbucks, and multiple regional small traditional channels.- Helped with supply chain management, and provided monthly performance and inventory reports.- Supported channel-related activities assigned by the Brand BU (tasting and distribution campaigns, KOL cooperation, etc.). Show less

Experienced in developing new markets through cold calling, organizing brand workshops, participating in large physical exhibitions, and overseas fundraising projects.

Participated in market analysis, consumer surveys, and assist departments in making case reports. During the internship, independently completed two brand insight reports for department partners to use in front-end strategy proposals. Project service industry categories include air-conditioning, special nutritious food, heavy locomotives, large public enterprises, packaged tea, etc.

Responsible for content marketing, media effectiveness monitoring, and strategy optimization. During the operation, use the content of the blog, Youtube, FB, IG and other platforms for multimedia marketing. With zero advertising budget, the average Reach number of fan pages increased by more than 833% (1,200 → 10,000), and the organic growth rate increased by 250% (4% → 10%). Liked more than 8,000, and increased the average number of transfers from 10 to 85.

Assisted more than 15 kinds of brand projects, including media purchase and contact, webpage/keyword advertising effectiveness monitoring and settlement, copywriting, marketing environment investigation, department comparison briefing production, trend report distribution, etc.