Hana has been part of over $4 billion in new development projects across the Americas. An industry-leading strategist, Hana’s fierce determination and relentless hustle quickly established her among the region’s most accomplished real estate executives. She has earned an extraordinary depth of experience in all facets of new development marketing, sales, and operations, which has made her the trusted partner of top real estate developers and investors on over 30+ notable urban and resort properties.Hana’s breadth of experience in rebranding and relaunching multiple broken projects through the U.S. has given her an acute ability to design and execute atypical marketing initiatives and hybrid operations. Her comprehensive knowledge of project technicalities, DRE, HOA, FNMA guidelines, and unconventional consumer financing solutions has made her a unique asset to both institutional and family-office developers. Hana has played an indispensable role on numerous projects throughout her career.
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Co-FounderThe Lotus SocietySeattle, Wa, Us -
Founder & Managing PartnerHana. Oct 2020 - PresentLos Angeles, California, United StatesLet the team at HANA help you discover the missing piece for success. Bringing highly thoughtful design guidance, marketing advisory, and personalized sales strategies tailored to each project, our holistic approach gives you access to leading industry experts in all aspects of real estate development. This allows you to make more informed decisions to increase sales revenue while building communities that matter. We listen to, and observe our clients, partners, as well as their audience, and our consumers, to create functional spaces where real people can connect, grow, and thrive together. Whether you’re a developer, an agent, or an industry partner, connect with us to expand your business and get the job done with excellence. -
Development Advisor, The Agency Development GroupThe Agency Re Sep 2020 - Dec 2023Los Angeles, California, United States -
Managing Director, The Agency Development GroupThe Agency Re Aug 2011 - Sep 2020Beverly HillsResponsible for managing over $4 billion in marketing and sales mandates.Oversee and manage business development with an emphasis on new residential development in urban markets. Oversee the group's advisory and consulting infrastructure, provide strategic product advice and analysis to real estate developments, and manage marketing and sales operations on for-sale new development projects, overseeing daily operations and sales revenue.- Management of new business developments and relationships- Manage internal New Development team/employees- Manage marketing and sales operations for urban new development clients- Manage advisory and consulting business and operations for developer clients- Drive business development strategy including research, consulting, and real estate development advisory- Streamline new business generation and oversee engagement of new business agreements- Implement new processes as needed
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Managing Director, New Development For Compass CaliforniaCompass / Jul 2016 - Apr 2018Beverly Hills, Ca -
Sales & Marketing Manager At Solair (St Residential)Park & Associates Real Estate Jun 2010 - Aug 2011- Originated 38 sales in opening month at $750,000 average price for 186-unit luxury, high-rise condominium project;- Coordinated pre-sales and operation strategies prior to opening;- Sourced over $10M in financing solutions for buyers seeking atypical loan products under Fannie Mae project guidelines;- Worked closely with Metlife Home Loans in order to submit viable loans to Freddie Mac prior to full Fannie Mae approval;- Prepared financing updates for key executives at Kennedy Wilson & ST Residential and communicated with property level.
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Sales Associate & Transaction Coordinator At The Summit (Big Rock Partners)Park & Associates Real Estate Feb 2010 - Jul 2010- Originated 32 sales in opening month and supported in the sell-out of 79 luxury condominiums in 9-months.- Administered critical correspondence with Wells Fargo in order to qualify 56 buyers over 6 months for loan products submitted to Fannie Mae.
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Sales Concierge At The Mercury (Kennedy Wilson)Park & Associates Real Estate Sep 2009 - Feb 2010- Assisted in the sell-out of 149-units and closing all escrows in 7-months in a 239-unit, high-rise condominium project.
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Office ManagerVonkeith Properties Jan 2009 - Sep 2009- Reviewed contracts with sales associates, prepared documents for buyers, outside agents, loan officers, title and escrow officers. -
Script Editor & Assistant To Manager Of OperationsSony Pictures Television International Sep 2005 - Feb 2008- Format international drama scripts with dialogue and stage directions in preparation for re-shoot in the U.S.- Assist in the development of U.S. scripted sitcoms for distribution and remake in other territories.
Hana Cha Education Details
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Communication And Media Studies
Frequently Asked Questions about Hana Cha
What company does Hana Cha work for?
Hana Cha works for The Lotus Society
What is Hana Cha's role at the current company?
Hana Cha's current role is Co-Founder.
What schools did Hana Cha attend?
Hana Cha attended University Of Washington.
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